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Marketing Lead

2 days, 4 hours ago
United States
Full-time
Senior
Marketing Manager
Marketing and Growth
Content Marketing CRM HubSpot Salesforce
Apply Now
Game Plan Tech

Game Plan Tech

Game Plan Tech is a mission-driven consulting and services firm specializing in helping government teams access innovative technologies to enhance efficiency, performance, and security. They serve as trusted advisors, augmenting teams with skilled tech...

Internet Software & Services
View All Jobs 11

Description

  • Develop and execute inbound marketing strategy across demand generation and pipeline creation.
  • Develop and execute outbound marketing strategy across demand generation and pipeline creation.
  • Create and deliver sales enablement materials, tools, and playbooks for the Growth team.
  • Select, manage, and hold external vendors and agencies accountable.
  • Plan, manage, and report on marketing projects, timelines, and deliverables.
  • Define, track, and report marketing KPIs tied to pipeline and revenue.
  • Administer and optimize the marketing technology stack and CRM used to run programs and measure results.
  • Collaborate closely with Growth leadership on strategy, documentation, and automation of marketing and sales playbooks.
  • Translate internal subject matter expertise into consistent thought leadership content distributed through channels such as blogs and LinkedIn.

Requirements

  • 7+ years of B2B marketing experience, ideally in technology, SaaS, or cloud.
  • Experience spanning full-funnel demand generation.
  • Proven ability to operate as a hands-on individual contributor owning both strategy and execution.
  • Demonstrated use of AI tools to plan, create, and automate marketing work in practical, measurable ways.
  • Experience across inbound and outbound demand generation, content, campaigns, and sales enablement.
  • Strong command of marketing systems and CRM platforms such as HubSpot or Salesforce, plus marketing automation.
  • Analytical mindset with experience defining, instrumenting, and reporting on KPIs tied to pipeline and revenue.
  • Experience selecting and managing external vendors and agencies, including marketing budget ownership.
  • Excellent writing, communication, and project management skills.
  • Experience marketing to regulated, government, or government-contractor audiences is a strong plus.
  • Bachelor's degree or equivalent practical experience.

Benefits

  • Opportunity to make a significant impact in a dynamic, growing team.
  • Work in a collaborative environment focused on innovation for public sector clients.
  • Equal opportunity employer committed to diversity, inclusion, and a respectful workplace.
  • Reasonable accommodations available during the application process or employment.

Interested in this position?

Apply directly on the company website

Apply Now

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