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Marketing Manager (U.S. Law Firm)

6 hours, 9 minutes ago
Indonesia, Philippines, Singapore, Taiwan
Full-time
Senior
Marketing Manager
Marketing and Growth
Digital Marketing Email Marketing Google Ads Monday.com SEO Social Media Marketing Webflow
Apply Now

Law Offices of Sabrina Li, P.C.

A U.S. immigration law firm focused on immigration matters for individuals, families, businesses, and institutions, with practice areas including family-based and employment-based immigration, investor visas, waivers, removal defense, naturalization, appeals, asylum, and humanitarian relief.

Law Practice / Immigration Law
11-50
Founded 2012
View All Jobs 7

Description

  • Set direction for the firm's marketing function and ensure consistent execution across all channels.
  • Lead and supervise a marketing team of three, with potential growth to four, including delegation, mentoring, and performance oversight.
  • Oversee website strategy, including site structure, UX, landing pages, and conversion optimization.
  • Manage content creation across video, social media, email, and web platforms.
  • Oversee paid marketing efforts such as Google Ads and landing pages, with attention to lead quality, ROI, and compliance.
  • Direct SEO and GEO strategy, including keyword planning, content planning, and performance tracking.
  • Analyze marketing data and KPIs across channels and present actionable recommendations to firm leadership.
  • Implement systems, workflows, and tools to improve efficiency, consistency, and scalability.
  • Align marketing strategy with firm leadership, intake capacity, and growth plans.
  • Review work for quality, legal accuracy, compliance, and brand consistency.

Requirements

  • 5+ years of progressive marketing experience in U.S. law firms.
  • Proven experience leading and managing a marketing team or function in a U.S.-based company.
  • Bachelor's degree in Marketing, Communications, or a related field preferred.
  • Advanced certifications are a plus.
  • Mandarin Chinese proficiency is preferred; Mandarin-English bilingual candidates are strongly encouraged to apply.
  • Strong expertise in digital marketing, including SEO, GEO, content strategy, social media, email campaigns, and analytics.
  • Proficiency with Webflow is required, including website management, page updates, CMS content, and basic conversion optimization.
  • Demonstrated ability to develop marketing strategy and execute end-to-end campaigns.
  • Experience managing budgets, timelines, priorities, and team performance in a results-driven environment.
  • Strong written and verbal communication skills, with the ability to review, train, and mentor staff.
  • Data-driven and analytical mindset with experience using marketing metrics and KPIs.
  • Ability to work independently in a remote, high-accountability environment.
  • Overlapping 4 hours with U.S. business hours (PST/PDT) is required.

Benefits

  • Competitive monthly rate based on experience, leadership level, and scope of responsibility.
  • Remote independent contractor arrangement.
  • Flexible schedule with a focus on outcomes and deliverables.
  • Opportunity to build, scale, and lead the firm's marketing function and influence firm-wide strategy.
  • Performance-based bonuses tied to KPIs, lead quality, and departmental success.
  • Full-time role.
  • Potential for long-term engagement.

Interested in this position?

Apply directly on the company website

Apply Now

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