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Senior Manager, Content & Field Marketing (B2B)

3 weeks, 3 days ago
United States
Full-time
Senior
Content Marketing Manager
Sales and Business Development
Content Marketing CRM HubSpot Salesforce
Apply Now
Foodsmart

Foodsmart

Foodsmart offers a personalized telehealth nutrition solution that connects members with a vast network of registered dietitians, providing tailored nutrition guidance to improve health from the comfort of home.

Health Care Providers & Services
51-250
Founded 2010
$105M raised
View All Jobs 11

Description

  • Build and maintain core messaging, thought leadership, and sales enablement assets.
  • Create pitch decks, one-pagers, case studies, competitive positioning, and account-specific sales support.
  • Translate clinical evidence and customer outcomes into clear messaging for health plan decision-makers.
  • Maintain a library of benchmark reports, case studies, and other high-value content for the sales team.
  • Identify and test new ways to improve storytelling, demand generation, and sales enablement.
  • Own the strategic events program, including the annual events calendar, trade shows, customer events, and sponsorships.
  • Partner with Sales to develop integrated account-based marketing campaigns across content, events, digital, and executive engagement.
  • Lead cross-functional event planning and execution with Sales, Marketing, Operations, and Executive stakeholders.
  • Develop and execute event marketing and sales enablement plans, including promotional campaigns, collateral, account targeting, meeting support, and on-site brand experience.
  • Measure and optimize event performance, attendee experience, operational efficiency, and return on investment.
  • Own Foodsmart's B2B LinkedIn strategy across the company and executive team.
  • Support sales social selling efforts and help stand up account-focused paid campaigns as the program grows.

Requirements

  • 6+ years of experience in B2B marketing with depth in both content/enablement and events/field marketing.
  • Track record of owning programs end to end.
  • Experience partnering closely with sales teams and thinking in terms of accounts, buyers, and pipeline.
  • Experience marketing into healthcare, payers, or another complex enterprise, long sales-cycle industry.
  • Exceptional writing and marketing ability to turn clinical evidence, customer outcomes, and business strategy into polished content.
  • Hands-on experience with Salesforce, HubSpot or a similar marketing automation platform, and LinkedIn.
  • Strong writing and program management skills.
  • Preferred: Experience in food-as-medicine, value-based care, or Medicaid/Medicare managed care.
  • Preferred: Experience working in a fast-moving startup environment.
  • Preferred: History of building an events engine or field marketing program from scratch.
  • Preferred: Comfort setting up light marketing operations, including tracking, campaign hygiene, and reporting.

Benefits

  • Remote-first company.
  • Unlimited PTO.
  • Flexible remote location.
  • Medical, dental, and vision coverage.
  • 401(k) and bonus.
  • Registered Dietitian sessions.

Interested in this position?

Apply directly on the company website

Apply Now

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