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Strategic Partner Marketing Manager – Americas Resellers

1 month, 1 week ago
United States
Full-time
Senior
Partnerships Manager
Sales and Business Development
Content Marketing Digital Marketing Machine Learning Salesforce Social Media Marketing
Apply Now
Extreme Networks

Extreme Networks

Extreme Networks is a global leader in cloud-driven networking solutions, delivering innovative services to optimize network infrastructure and user experiences.

IT Services
1K-5K
Founded 1996
View All Jobs 52

Description

  • Develop and execute annual and six-month marketing plans for assigned strategic reseller partners.
  • Manage MDF strategy, allocation, tracking, reporting, and return-on-investment decisions.
  • Own relationships with partner marketers, Partner Account Managers, and sales leaders.
  • Design and execute tailored demand-generation, ABM, digital, social, event, and vertical campaigns.
  • Create seller activation, technical enablement, and partner education programs.
  • Develop partner advocacy and market-presence assets, including case studies, playbooks, webinars, and executive briefings.
  • Monitor partner performance, pipeline, campaign engagement, seller participation, follow-up, and conversion metrics.
  • Represent strategic partner opportunities, investment recommendations, risks, and results in internal and executive reviews.
  • Coordinate strategic partner plans with distributor, regional, field marketing, BDR, product marketing, and sales enablement teams.
  • Define operating standards for partner readiness, lead capture, follow-up, MDF documentation, reporting, and planning discipline.

Requirements

  • Bachelor’s degree preferred, or equivalent practical experience.
  • At least 5 years of experience in channel, field, regional, partner, demand-generation, or B2B technology marketing.
  • Experience in networking, SaaS, infrastructure, VAR, MSP, SI, reseller, or distribution ecosystems strongly preferred.
  • Demonstrated ability to connect partner plans, sales goals, marketing tactics, MDF investment, and measurable business outcomes.
  • Experience managing MDF, co-marketing investments, joint campaigns, partner events, ABM, seller activation, enablement, or advocacy programs.
  • Strong commercial judgment and ability to challenge or redirect partner activity when outcomes or readiness are unclear.
  • Ability to influence senior internal and external stakeholders, including Channel Sales leaders, PAMs, and partner executives.
  • Data-driven, creative, commercially minded, and skilled at translating partner dynamics into measurable plans.
  • Strong written and verbal communication, project management, attention to detail, and follow-through.
  • Familiarity with Salesforce, Marketo, Sigma, PRM/MDF platforms, partner portals, Microsoft 365, and AI productivity tools is desirable.

Benefits

  • Remote work opportunity for candidates in the US Eastern or Central time zones.
  • Inclusive workplace committed to employee belonging and equal opportunity.
  • Opportunity to work for a global networking company serving more than 50,000 customers.

Interested in this position?

Apply directly on the company website

Apply Now

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