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Strategic Partner Marketing Manager – Americas Resellers

1 week ago
United States
Full-time
Senior
Partnerships Manager
Sales and Business Development
Digital Marketing Salesforce Social Media Marketing
Apply Now
Extreme Networks

Extreme Networks

Extreme Networks is a global leader in cloud-driven networking solutions, delivering innovative services to optimize network infrastructure and user experiences.

IT Services
1001-5000
Founded 1996
View All Jobs 19

Description

  • Develop and execute annual and six-month marketing plans for assigned strategic reseller partners.
  • Own MDF strategy, allocation, tracking, reporting, and ROI-driven investment decisions.
  • Manage senior-level marketing relationships with partners, Partner Account Managers, and Channel Sales leaders.
  • Design and deliver partner demand-generation campaigns, including ABM, digital, social, seller-led, event, and vertical initiatives.
  • Create seller activation, technical enablement, and partner education programs.
  • Develop partner advocacy and go-to-market materials, including joint value propositions, case studies, webinars, playbooks, and executive briefings.
  • Monitor partner performance, pipeline, campaign engagement, bookings indicators, lead follow-up, and conversion data to adjust strategy.
  • Represent partner opportunities, investment rationale, risks, results, and next actions in internal and executive reviews.
  • Coordinate strategic partner plans with distributor, field marketing, BDR, regional, and broader Americas demand-generation activities.
  • Improve operating standards for partner readiness, lead capture, campaign follow-up, MDF proof of performance, and reporting.

Requirements

  • Bachelor’s degree or equivalent practical experience preferred.
  • At least 5 years of experience in channel, field, regional, partner, demand-generation, or B2B technology marketing.
  • Experience in networking, SaaS, infrastructure, VAR, MSP, SI, reseller, or distribution ecosystems strongly preferred.
  • Proven ability to create and execute strategic partner marketing plans tied to sales priorities, MDF investment, and measurable business outcomes.
  • Experience managing MDF or co-marketing investments, joint campaigns, partner events, ABM, seller activation, partner enablement, advocacy, or account-based growth programs.
  • Ability to influence senior Channel Sales leaders, PAMs, partner marketing contacts, partner sales leaders, and internal marketing stakeholders.
  • Strong commercial judgment to challenge or redirect investments based on partner readiness, expected outcomes, and follow-up plans.
  • Ability to connect marketing activity to pipeline, funnel creation, conversion, bookings, ROI, account engagement, and seller participation.
  • Strong written, verbal, project management, and cross-functional coordination skills.
  • Familiarity with Salesforce, Marketo, Sigma, PRM/MDF platforms, partner portals, Microsoft 365, and AI productivity tools is desirable.

Benefits

  • Market-competitive base salary of $115,000-$145,000 USD.
  • Medical, dental, and vision insurance.
  • Flexible schedules and work-from-home opportunities.
  • Paid time off, paid holidays, and statutory leave.
  • Retirement savings programs, including U.S. 401(k) matching.
  • Employee Stock Purchase Program.
  • Adoption assistance and fertility treatment support.
  • Tuition reimbursement, employee assistance program, and life and disability insurance.

Interested in this position?

Apply directly on the company website

Apply Now

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