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Demand Generation Manager

2 weeks, 6 days ago
United States
Full-time
Junior
Lead Generation Specialist
Sales and Business Development
Content Marketing CRM Salesforce
Apply Now
Employ

Employ

Employ, Inc. is a top provider of recruiting solutions, empowering organizations to hire top talent with industry-leading technologies and services.

Professional Services
1K-5K
Founded 2022
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Description

  • Project manage integrated demand generation campaigns from kickoff through launch and post-campaign follow-up.
  • Coordinate deliverables across Product Marketing, Content, Brand, Paid Media, Lifecycle, Web, Marketing Operations, and Sales.
  • Plan and execute virtual events and webinars, including promotion, logistics, registration, communications, and post-event nurture.
  • Manage co-marketing programs with strategic partners, including joint plans, approvals, content, lead-sharing, and follow-up commitments.
  • Build project plans, briefs, calendars, status updates, and launch checklists for multiple programs.
  • Surface risks, dependencies, and decisions needed to keep programs on track.
  • Partner with Sales and RevOps to define target audiences, prepare enablement materials, and support coordinated lead follow-up.
  • Track campaign performance across registration, engagement, lead, pipeline, and conversion metrics.
  • Translate results into recommendations to improve future programs.
  • Support in-person events, ABM programs, product launches, and other demand generation initiatives as needed.

Requirements

  • 3+ years of experience in demand generation, integrated marketing, field or event marketing, partner marketing, or a related role within B2B SaaS or technology.
  • Demonstrated experience coordinating integrated campaigns with multiple channels, contributors, deadlines, and dependencies.
  • Hands-on experience planning and running webinars or virtual events from promotion through production and follow-up.
  • Strong project management skills and experience bringing structure to fast-moving, cross-functional work.
  • Clear, proactive communication and the ability to build productive relationships across Marketing, Sales, RevOps, and external partners.
  • Working knowledge of funnel metrics and the ability to connect campaign activity to lead, pipeline, and revenue outcomes.
  • High attention to detail, strong follow-through, and comfort managing several programs at different stages simultaneously.
  • Experience with marketing automation, CRM, webinar, and project management platforms.
  • Familiarity with Salesforce and Marketo is a plus.
  • Experience in HR technology, recruiting technology, or an adjacent B2B SaaS category is helpful but not required.

Benefits

  • Remote-first work culture with flexibility to work where you are most productive.
  • Flexible work scheduling.
  • Unlimited PTO.
  • Comprehensive medical, dental, and vision coverage.
  • Career development opportunities.
  • Training, mentorship, and development resources.
  • Equal opportunity, inclusive workplace with accommodation support during hiring.

Interested in this position?

Apply directly on the company website

Apply Now

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