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Demand Generation Manager

4 days, 12 hours ago
United States
Full-time
Mid Level
Lead Generation Specialist
Sales and Business Development
Email Marketing HIPAA HubSpot Salesforce SEO Social Media Marketing
Apply Now
Documo

Documo

Documo is a next-generation document workflow platform that helps businesses move faster by eliminating inefficient document processes. Their tools improve efficiency, cut paper waste, and enhance security by securely sending, signing, and collaboratin...

Professional Services
11-50
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Description

  • Own the integrated campaign calendar across outbound, web, events, email, LinkedIn, paid media, and content.
  • Build and run an account-based marketing program with sales, including account tiers and plays for enterprise, segment, and broader ICP audiences.
  • Launch go-to-market campaigns for new EHR integrations, including list development, targeting, and EHR-specific messaging.
  • Partner with BDRs and sales to build segments, prospect lists, messaging, multi-touch sequences, and campaign sprints.
  • Manage lead nurture programs and track conversion from MQL to SQL to pipeline.
  • Drive pipeline generation for events through pre-event outreach, booth staffing, lead capture, follow-up, and event performance reporting.
  • Help manage paid search and paid social agency campaigns, aligning targeting and retargeting with ABM, outbound, and event audiences.
  • Manage review-site profiles, marketplace listings, partner marketing programs, and LinkedIn as pipeline-generating channels.
  • Track and report pipeline, engagement, meetings, conversion, and cost efficiency by campaign, segment, channel, and account.

Requirements

  • 4–6 years of B2B SaaS marketing experience with direct ownership of field/event marketing and outbound or SDR programs.
  • Proven experience running integrated, multichannel, and account-based campaigns that increase meetings and pipeline.
  • Hands-on experience with Salesforce and HubSpot.
  • Experience building and enriching lists using LinkedIn Sales Navigator and tools such as Seamless.AI, ZoomInfo, Clay, or Apollo.
  • Experience generating pipeline from trade shows, including pre-show outreach, booth work, and post-show follow-up.
  • Ability to partner collaboratively with BDR managers, sales, content, product marketing, SEO, and web teams.
  • Clear, concise writing skills for outbound emails, LinkedIn messages, and event invitations.
  • Comfort using AI tools for research, list building, and copy testing.
  • Digital marketing fluency across web, email, social, and paid media, with the ability to report on pipeline outcomes.
  • Healthcare, health IT, EHR ecosystem, review-program, or partner/app marketplace experience (preferred).

Benefits

  • Remote, U.S.-based role with a $110,000–$120,000 annual base salary.
  • Bonus potential through an annual performance-based program.
  • Medical, dental, and vision coverage.
  • 401(k) with a strong employer match.
  • Equity opportunities.
  • Flexible remote work and flexible paid time off.
  • Paid parental leave, mental health support, and Employee Assistance Program.
  • Annual performance reviews with merit increases and an in-person company kick-off.

Interested in this position?

Apply directly on the company website

Apply Now

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