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Global Campaign Manager

10 hours, 15 minutes ago
United States
Full-time
Senior
Lead Generation Specialist
Marketing and Growth
HubSpot Salesforce SEO
Apply Now
Siteimprove A/S

Siteimprove A/S

Siteimprove develops software for managing, auditing, optimizing, and governing digital content, including accessibility, analytics, SEO/AEO, content strategy, and governance.

Software Development / enterprise SaaS
201-500
Founded 2003
$55M raised
View All Jobs 2

Description

  • Execute webinars end to end, including registration pages, communications, platform setup, speaker coordination, and attendee-data handoff to sales.
  • Distribute content across email, paid, social, and partner channels with content and digital campaign teams.
  • Build, manage, and optimize automated nurture programs aligned to audience segments and buyer stages.
  • Test nurture subject lines, offers, and cadence to improve engagement and conversion.
  • Coordinate multi-channel campaign and launch execution with field and product marketing teams, including regional adaptation of global campaigns.
  • Set up campaign naming, tracking, UTMs, audience segments, and attribution for measurable performance.
  • Monitor campaign performance, make mid-flight optimizations, and share reporting with stakeholders.
  • Write on-brand campaign copy for emails, landing pages, webinar invitations, and promotions.

Requirements

  • 5+ years of experience in campaign marketing, marketing operations, or demand generation, ideally in B2B SaaS.
  • Hands-on experience executing webinars and multi-channel campaigns from setup through follow-up.
  • Experience building nurture programs in a marketing automation platform such as HubSpot, Marketo, or Eloqua.
  • Understanding of segmentation, tracking, UTMs, campaign hierarchy, and attribution.
  • Ability to analyze dashboards and spreadsheets and turn performance data into actionable next steps.
  • Strong, concise writing skills for campaign copy.
  • Ability to learn new tools quickly and stay organized across multiple workstreams.
  • Effective collaboration with content, digital, field, and product marketing teams.
  • Experience with webinar platforms such as Sequel (preferred).
  • Familiarity with CRM data and lead-handoff processes, such as Salesforce; experience supporting field marketing or product launches; and interest in digital accessibility, SEO, or content quality (preferred).

Benefits

  • Open Paid Time Off for vacation, illness, mental health, and family care.
  • Paid holidays, volunteer leave, parental leave, and the Step Back In return-to-work program.
  • Medical, dental, and vision coverage, plus HSA and FSA options.
  • Employer-paid life and disability insurance, employee assistance programs, virtual care, and wellness resources.
  • 401(k) with company matching contributions and financial wellness resources.
  • Remote or hybrid work options, with preference for Eastern Time Zone candidates.

Interested in this position?

Apply directly on the company website

Apply Now

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