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Senior Integrated Campaign Manager, Higher Education

3 days, 11 hours ago
United States
Full-time
Lead
Lead Generation Specialist
Marketing and Growth
Generative AI HubSpot Salesforce
Apply Now
Panopto

Panopto

Panopto is a leading video platform offering secure multimedia knowledge capture solutions for businesses and universities worldwide.

Media
51-200
Founded 2007
$8M raised
View All Jobs 6

Description

  • Build multi-quarter integrated campaign strategies for new-logo acquisition, customer expansion, and competitive displacement in Higher Education.
  • Design, launch, and measure full-funnel programs across email, webinars, paid media, digital campaigns, field events, and SDR outreach.
  • Partner with Product Marketing, Sales Leadership, RevOps, agencies, and regional campaign managers to align messaging, lead handoffs, and account-penetration strategies.
  • Develop campaign copy, messaging frameworks, creative briefs, landing pages, and promotional assets.
  • Own the Higher Education campaign scorecard, tracking sourced and influenced pipeline, conversion rates, acquisition efficiency, and ROI.
  • Present campaign performance findings and strategic recommendations to executive leadership.
  • Create campaign brief templates and messaging standards for team-wide use and adapt strategy for international buying norms.
  • Monitor higher education market trends, competitive activity, and buying patterns to adjust campaign timing and messaging.
  • Build and share repeatable AI workflows for audience research, campaign development, and funnel performance analysis.
  • Identify customer-experience friction and lead solutions that improve campaign outcomes and pipeline velocity.

Requirements

  • 8+ years of demand generation or integrated marketing experience in B2B SaaS.
  • Direct ownership of a vertical market or enterprise segment.
  • Proven experience building and executing complex, multi-touch campaigns that drive measurable pipeline growth and revenue impact.
  • Advanced proficiency with HubSpot, Salesforce, multi-touch attribution, and workflow automation.
  • Ability to lead cross-functional working groups, influence stakeholders, and manage agency partners without direct authority.
  • Expertise in analyzing multi-touch funnel data, diagnosing conversion friction, and presenting recommendations to executive audiences.
  • Hands-on experience using generative AI for campaign workflows, persona research, and performance analysis.
  • Experience marketing to Higher Education institutions or other committee-driven, procurement-heavy markets preferred.
  • Experience running competitive displacement programs against established incumbents preferred.
  • Familiarity with Higher Education LMS ecosystems, including Canvas, Blackboard, and Moodle, and institutional video workflows preferred.

Benefits

  • Remote-first work environment, with eligibility to work remotely in the U.S. or internationally.
  • Flexible, remote-friendly work arrangements.
  • Inclusive and equitable workplace culture.
  • Reasonable accommodations for candidates and employees with disabilities.

Interested in this position?

Apply directly on the company website

Apply Now

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