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Senior Regional Marketing Manager

3 weeks, 6 days ago
United States
Full-time
Senior
Lead Generation Specialist
Project and Program Management
Content Marketing Email Marketing Salesforce
Apply Now
Deputy

Deputy

Deputy provides a cloud-based workforce management and employee scheduling software that streamlines scheduling, timesheet management, and communication, enabling businesses across various industries to enhance efficiency and reduce labor costs.

Professional Services
251-1K
Founded 2008
$106M raised
View All Jobs 2

Description

  • Develop regional growth plans that create and capture demand for small and medium-sized businesses.
  • Manage lead capture, nurture, sales handoff, and post-campaign follow-up workflows.
  • Translate local buyer needs and trigger moments into campaigns across email, content, webinars, events, and sales activations.
  • Partner with Performance and Creative teams to execute regional campaigns across channels and formats.
  • Collaborate with Analytics, Product Management, Product Marketing, Sales, Marketing Operations, and other teams on strategy, execution, reporting, and follow-up.
  • Work with Customer Marketing to leverage branded activations and events for prospects and existing customers.
  • Build and maintain relationships with internal stakeholders, external vendors, agencies, industry partners, and field teams.
  • Analyze campaign and funnel performance to assess lead quality, pipeline creation, conversion, velocity, revenue impact, and ROI.
  • Monitor customer needs, market trends, competitor activity, and emerging marketing technologies to improve regional marketing effectiveness.

Requirements

  • 5+ years of marketing experience driving demand generation and pipeline growth in a B2B/SaaS hyper-growth environment.
  • Deep expertise across gated content, paid ads, webinars, field events, email, content, and sales activations.
  • Strong understanding of the B2B marketing funnel, including persona targeting, lead generation, nurture, attribution, conversion, and pipeline acceleration.
  • Experience building and managing integrated campaigns across paid, owned, earned, and field channels.
  • Proven ability to partner with Performance, Creative, Product Marketing, Sales, Marketing Operations, Analytics, and Brand teams.
  • Strong analytical skills with experience using campaign and funnel data to optimize performance and ROI.
  • Excellent project management skills with the ability to manage priorities, timelines, budgets, stakeholders, and deadlines.
  • Experience using Salesforce, Marketo, and related marketing analytics or campaign operations tools, or similar applications.
  • Excellent written and verbal communication skills and comfort working with remote global teams.
  • Agility, speed, and an end-to-end ownership mindset are strongly preferred.

Benefits

  • Flexible work policy with a work-from-home stipend.
  • Employee Share Ownership Plan (ESOP).
  • Paid parental leave.
  • 401(k) matching contributions.
  • Comprehensive health benefits.
  • Mental health support through Spring Health.
  • Commuter reimbursement program.
  • 20 PTO days plus additional leave for study assistance, celebration days, and volunteering.

Interested in this position?

Apply directly on the company website

Apply Now

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