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Senior Demand Generation Manager

3 weeks ago
United States
Full-time
Senior
Lead Generation Specialist
Sales and Business Development
Email Marketing Google Ads HubSpot Salesforce
Apply Now
DataGrail

DataGrail

DataGrail is a data privacy management company that provides businesses with a platform to comply with GDPR, CCPA, and other data privacy regulations. They offer a Privacy Control Center for modern brands to reduce risk, build trust, and automate priva...

IT Services
51-250
Founded 2018
$84M raised
View All Jobs 5

Description

  • Translate GTM priorities, ICP definitions, and pipeline targets into integrated paid, event, and email campaigns.
  • Build, launch, optimize, and pace campaigns across Google Ads, LinkedIn Campaign Manager, and YouTube while managing the agency relationship.
  • Own the event calendar, including trade shows, webinars, executive roundtables, and related follow-through.
  • Carry and defend quarterly qualified-pipeline targets, including coverage, quality, and conversion metrics.
  • Architect and administer HubSpot workflows, lifecycle stages, lead scoring, campaign objects, and the Salesforce sync.
  • Build reporting for CPL, cost per qualified opportunity, event-sourced pipeline, and multi-touch attribution.
  • Create nurture and re-engagement programs and improve lifecycle, routing, and lead-flow processes.
  • Partner with Sales, Product Marketing, RevOps, agencies, venues, and sponsors across concurrent campaigns and events.
  • Evaluate channel and event performance, reallocate budget, and recommend improvements based on pipeline impact.

Requirements

  • Hands-on experience architecting and administering HubSpot, including workflows, lifecycle stages, scoring, campaigns, and Salesforce integration.
  • Direct experience building, optimizing, and pacing paid media campaigns in Google Ads and LinkedIn Campaign Manager.
  • Fluency with Salesforce objects, fields, reports, and marketing data flows.
  • Experience in B2B SaaS demand generation, ideally in a complex, multi-stakeholder sales cycle.
  • Experience owning event strategy and execution for trade shows, webinars, executive roundtables, or dinners.
  • Ability to own demand generation end to end in a hands-on individual contributor role.
  • Strong written and verbal communication skills for managing stakeholders, vendors, and partners.
  • Experience in privacy, data governance, security, compliance, or another regulated technical software category preferred.
  • Marketo or Pardot, account-based marketing, intent-data, or AI-enabled marketing operations experience preferred.
  • Experience founding or building a demand generation or marketing operations function preferred.

Benefits

  • $140,000–$165,000 USD base compensation range.
  • Equity eligibility for full-time regular employees.
  • Health, dental, and vision insurance.
  • Remote-first work environment with work-from-home stipend.
  • 401(k) savings plan.
  • Parental leave, wellness benefits, flexible time off, and paid holidays.

Interested in this position?

Apply directly on the company website

Apply Now

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