Performance Marketing Strategist

4 hours, 26 minutes ago
Full-time
Senior
Sales and Business Development
Clients Blackbox

Clients Blackbox

Clients Blackbox is a direct response marketing company specializing in helping financial advisors and insurance agents sell fixed indexed annuities (FIAs) to get more clients online. Their strategy targets individuals aged 55-75 for retirement plannin...

Professional Services
1-10
Founded 2021

Description

  • Own client accounts and serve as the primary point of contact for day-to-day communication and strategy.
  • Run bi-weekly client calls to review performance, align on next steps, and maintain strong client relationships.
  • Send performance reports before scheduled client calls and explain results clearly to clients.
  • Build, launch, and optimize Meta advertising campaigns focused on lead generation and appointment booking.
  • Manage budgets, audience targeting, bid strategies, and creative testing to improve campaign performance.
  • Monitor daily campaign results and make adjustments to hit cost per appointment targets.
  • Troubleshoot underperforming campaigns and develop intervention strategies when performance drops.
  • Write ad copy and video sales letter scripts tailored to financial services audiences.
  • Develop hooks, angles, and messaging variations for creative testing and collaborate with video editors on production.
  • Set up tracking, pixels, conversion events, Calendly integrations, Zapier automations, and lead routing.

Requirements

  • 5+ years of experience in paid media, specifically Meta advertising.
  • Experience managing multiple client accounts simultaneously.
  • Proven track record of hitting performance targets and retaining clients.
  • Strong copywriting skills with the ability to write compelling ad copy and scripts.
  • Experience with conversion tracking, pixels, and basic marketing automation.
  • Experience in the financial services vertical is preferred.
  • Understanding of lead generation and appointment-setting campaigns is preferred.
  • Familiarity with video sales letter marketing methodology is preferred.
  • Experience with high-ticket, considered purchase funnels is preferred.
  • Strong communication skills with the ability to explain performance data to non-technical clients.

Benefits

  • Paid Time Off, including vacation, sick leave, and public holidays.
  • Training and development support.
  • Work from home flexibility.
  • Flexible schedule.
  • Performance bonus.

Interested in this position?

Apply directly on the company website

Apply Now

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