Paid Media Strategist

1 week, 1 day ago
Full-time
Senior
Sales and Business Development
Clients Blackbox

Clients Blackbox

Clients Blackbox is a direct response marketing company specializing in helping financial advisors and insurance agents sell fixed indexed annuities (FIAs) to get more clients online. Their strategy targets individuals aged 55-75 for retirement plannin...

Professional Services
1-10
Founded 2021

Description

  • Own client accounts and serve as the primary point of contact for each client.
  • Run bi-weekly client calls to review performance, discuss strategy, and align on next steps.
  • Send performance reports 24 hours before scheduled client calls.
  • Build, launch, and optimize Meta advertising campaigns focused on lead generation and appointment booking.
  • Manage campaign budgets, audience targeting, bid strategies, and creative testing.
  • Monitor daily campaign performance and make adjustments to hit cost per appointment targets.
  • Troubleshoot underperforming campaigns and develop intervention strategies.
  • Write ad copy and video sales letter scripts for financial services audiences.
  • Develop hooks, angles, and messaging variations for testing.
  • Collaborate with video editors on creative production and handle technical setup for tracking, integrations, and lead routing.

Requirements

  • 5+ years of experience in paid media, specifically Meta advertising.
  • Experience managing multiple client accounts simultaneously.
  • Proven track record of hitting performance targets and retaining clients.
  • Strong copywriting skills with the ability to write compelling ad copy and scripts.
  • Experience with conversion tracking, pixels, and basic marketing automation.
  • Experience in the financial services vertical (preferred).
  • Understanding of lead generation and appointment-setting campaigns (preferred).
  • Familiarity with video sales letter marketing methodology (preferred).
  • Experience with high-ticket, considered purchase funnels (preferred).
  • Strong communication skills with the ability to explain performance data to non-technical clients.

Benefits

  • Paid time off, including vacation, sick leave, and public holidays.
  • Training and development support.
  • Work-from-home flexibility.
  • Flexible schedule.
  • Performance bonus.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Senior Media Buyer - Fully Remote

Whitecollars 11-50 Professional Services

Senior Media Buyer for a fully remote global marketing team, responsible for managing international performance campaigns that drive measurable growth for e-commerce and B2B clients.

Facebook Ads Google Ads Google Analytics LinkedIn Ads SEO TikTok
1 hour ago

Associate Media Director

Power Digital is hiring an Associate Media Director to lead strategy, performance, and account growth for major multi-channel paid media clients, with ownership of campaign execution, reporting, and team leadership.

Content Marketing Email Marketing Google Ads Google Analytics Google Tag Manager Influencer Marketing SEO Social Media Marketing
3 hours, 7 minutes ago

Account Lead, Retail Paid Search

DEPT® 1K-5K Media

DEPT® is hiring an Account Lead, Paid Search to own paid search performance, client relationships, and account strategy for enterprise clients in a remote-first role limited to Mountain or Pacific time zones.

Google Ads
4 hours, 26 minutes ago

Associate Media Director, Healthcare

Power Digital is hiring an Associate Media Director to own multi-channel paid media strategy, performance, and client growth for major accounts in a remote, in-office, or hybrid U.S.-based environment.

Content Marketing Copywriting Email Marketing Google Ads Google Analytics Google Tag Manager Influencer Marketing SEO Social Media Marketing
5 hours, 55 minutes ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers