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Director, B2C Marketing

3 weeks ago
United States
Full-time
Lead
Email Marketing Manager
Marketing and Growth
Affiliate Marketing Email Marketing Influencer Marketing Social Media Marketing
Apply Now
Branch

Branch

Branch (branchapp.com) offers instant payment solutions for businesses, including contractor payouts, cashless tips, and earned wage access. They connect communities for social interactions and meet-ups, partnering with leading employers to empower wor...

Professional Services
51-250
Founded 2015
$633M raised
View All Jobs 10

Description

  • Develop and execute a comprehensive B2C marketing strategy aligned with company goals, including brand awareness, customer acquisition, and revenue growth.
  • Lead, mentor, and grow a marketing team while fostering collaboration, innovation, and high performance.
  • Oversee end-user acquisition channels, including co-marketing, email, SMS, in-app notifications, paid media, and affiliate or partnership programs.
  • Act as brand steward to ensure all B2C communications align with the company's voice, values, and visual identity.
  • Develop value propositions, messaging frameworks, and co-marketing campaigns with customers to drive worker sign-ups.
  • Build and manage lifecycle marketing programs, including loyalty, re-engagement, and personalized communications to increase lifetime value.
  • Own the B2C marketing budget and allocate resources to maximize ROI and achieve KPIs.
  • Establish, monitor, and report on marketing metrics, using data to optimize campaigns and guide future strategy.
  • Analyze market trends, consumer behavior, and competitor activity to identify opportunities and maintain a competitive edge.
  • Partner cross-functionally with Product, Data, Professional Services, and Support to improve the customer and end-user experience.

Requirements

  • 8+ years of experience leading the development of customized marketing campaigns.
  • Experience working with creative teams to develop concepts and campaigns.
  • Well-rounded experience across marketing channels and adapting campaigns for different channels.
  • Experience making data-driven marketing decisions.
  • Knowledge of the payments industry is a plus.
  • Experience in a B2B2C business model is a plus.
  • Experience with Braze is a plus.
  • Must be currently authorized to work in the USA without sponsorship or transfer.
  • Must be located in the United States; this is a remote role within the U.S.

Benefits

  • Salary range of $150,000-$165,000.
  • Market-leading medical, dental, and vision insurance.
  • Stock options.
  • Free Premium-Tier Origin Financial Wellness subscription.
  • Monthly home-office stipend.
  • 401(k) through TransAmerica.
  • 12 weeks of paid parental leave for birthing and non-birthing parents.
  • Flexible time off plus sick and safe time.
  • 11 paid company holidays.

Interested in this position?

Apply directly on the company website

Apply Now

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