RemoteLeaf Logo
Log in Sign up

Director, B2C Marketing

1 month, 2 weeks ago
United States
Full-time
Lead
Email Marketing Manager
Marketing and Growth
Affiliate Marketing Email Marketing Influencer Marketing Social Media Marketing
Apply Now
Branch

Branch

Branch (branchapp.com) offers instant payment solutions for businesses, including contractor payouts, cashless tips, and earned wage access. They connect communities for social interactions and meet-ups, partnering with leading employers to empower wor...

Professional Services
51-250
Founded 2015
$633M raised
View All Jobs 10

Description

  • Develop and execute a comprehensive B2C marketing strategy aligned with company goals, including brand awareness, customer acquisition, and revenue growth.
  • Lead, mentor, and grow a marketing team while fostering collaboration, innovation, and high performance.
  • Oversee end-user acquisition channels, including co-marketing, email, SMS, in-app notifications, paid media, and affiliate or partnership programs.
  • Act as brand steward to ensure all B2C communications align with the company's voice, values, and visual identity.
  • Develop value propositions, messaging frameworks, and co-marketing campaigns with customers to drive worker sign-ups.
  • Build and manage lifecycle marketing programs, including loyalty, re-engagement, and personalized communications to increase lifetime value.
  • Own the B2C marketing budget and allocate resources to maximize ROI and achieve KPIs.
  • Establish, monitor, and report on marketing metrics, using data to optimize campaigns and guide future strategy.
  • Analyze market trends, consumer behavior, and competitor activity to identify opportunities and maintain a competitive edge.
  • Partner cross-functionally with Product, Data, Professional Services, and Support to improve the customer and end-user experience.

Requirements

  • 8+ years of experience leading the development of customized marketing campaigns.
  • Experience working with creative teams to develop concepts and campaigns.
  • Well-rounded experience across marketing channels and adapting campaigns for different channels.
  • Experience making data-driven marketing decisions.
  • Knowledge of the payments industry is a plus.
  • Experience in a B2B2C business model is a plus.
  • Experience with Braze is a plus.
  • Must be currently authorized to work in the USA without sponsorship or transfer.
  • Must be located in the United States; this is a remote role within the U.S.

Benefits

  • Salary range of $150,000-$165,000.
  • Market-leading medical, dental, and vision insurance.
  • Stock options.
  • Free Premium-Tier Origin Financial Wellness subscription.
  • Monthly home-office stipend.
  • 401(k) through TransAmerica.
  • 12 weeks of paid parental leave for birthing and non-birthing parents.
  • Flexible time off plus sick and safe time.
  • 11 paid company holidays.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Aspire Software

Marketing Director

Aspire Software 251-1K Internet Software & Services

Celtrino is hiring a sole UK marketer to build a revenue-focused demand generation engine for its EDI business, strengthening digital presence, pipeline creation, and AI-enabled marketing operations alongside an external agency and the UK sales team.

United Kingdom Ireland Full-time Senior Head of Marketing
Copywriting Google Ads HubSpot SEO Social Media Marketing Webflow WordPress
3 hours, 20 minutes ago
CSC Generation

Director, Lifecycle Marketing & CRM

CSC Generation 251-1K Internet Software & Services

Sur La Table is seeking a Director of Lifecycle Marketing & CRM to lead customer relationship growth across email, SMS, loyalty, and customer intelligence for its Hardgoods, Culinary, and Retail businesses.

United States Canada Full-time Lead Email Marketing Manager
CRM E-commerce Email Marketing
3 hours, 39 minutes ago
ALU

Performance Marketing Lead

ALU 251-1K Specialty Retail

African Leadership University (ALU) is hiring a Performance Marketing Lead to plan and run integrated campaigns that strengthen the university’s brand while driving measurable growth in leads, applications, and enrollments across its programs and entities.

Africa Full-time Senior Digital Marketing Manager Email Marketing Manager
Email Marketing Google Analytics HubSpot Mailchimp
5 hours, 14 minutes ago
Oscar

Senior Associate, B2B Marketing Automation

Oscar 1K-5K Insurance

Oscar is hiring a Senior Associate, B2B Marketing Automation to manage automated campaign execution for its Marketing team within Salesforce Marketing Cloud.

United States Full-time Senior Email Marketing Manager
$92k-$120k
Email Marketing HTML Salesforce SQL
10 hours, 30 minutes ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers