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Performance Marketing Lead

4 hours, 33 minutes ago
Africa
Full-time
Senior
Digital Marketing Manager
Sales and Business Development
Email Marketing Google Analytics HubSpot Mailchimp
Apply Now
ALU

ALU

ALU is a global company providing turnkey solutions and custom products to diverse industries worldwide.

Specialty Retail
251-1K
Founded 1987
View All Jobs 19

Description

  • Lead the development and execution of brand awareness campaigns that communicate a unified ALU story across all entities, stakeholders, and programmes.
  • Partner with content and creative teams to produce campaigns that reflect ALU’s mission, value proposition, and student impact.
  • Develop always-on brand presence strategies across digital and social channels to build recognition and affinity.
  • Plan, execute, and optimise integrated marketing campaigns spanning brand, performance, and email in line with organisational objectives and intake calendars.
  • Collaborate with Marketing Operations, Content, and Events teams to develop demand-generation and awareness campaigns with clear goals, audiences, and KPIs.
  • Own the end-to-end email marketing function, including lifecycle campaigns, nurture flows, newsletters, and re-engagement programmes.
  • Manage paid media channels across search, social, display, and video with a focus on efficiency, targeting, and measurable outcomes.
  • Own campaign attribution models and ensure accurate tracking across the full funnel.
  • Provide regular reports on campaign performance and use data to inform future strategy, creative direction, and channel investment.
  • Ensure all marketing activity meets brand, compliance, and data governance guidelines.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or a related field is required.
  • 4 to 6 years of progressive experience in digital or integrated marketing, with experience across both performance and brand campaigns.
  • Demonstrable experience managing end-to-end email marketing programmes using marketing automation platforms such as HubSpot, Mailchimp, Salesforce Marketing Cloud, or equivalent.
  • Hands-on experience running paid media campaigns across Google, Meta, LinkedIn, and other relevant platforms.
  • Experience in higher education, EdTech, or mission-driven organisations is desirable but not required.
  • Prior experience working cross-functionally with creative, content, data, and admissions teams.
  • Strong understanding of brand marketing principles and the ability to balance awareness and acquisition objectives.
  • Proficiency in campaign reporting tools such as Google Analytics, Meta Ads Manager, and CRM dashboards.
  • Excellent written communication skills with an eye for brand-consistent, audience-appropriate messaging.
  • Strong project management skills with the ability to manage multiple campaigns simultaneously.

Interested in this position?

Apply directly on the company website

Apply Now

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