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Director, Lifecycle Marketing & CRM

1 week, 5 days ago
United States, Canada
Full-time
Lead
Email Marketing Manager
Marketing and Growth
CRM E-commerce Email Marketing
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CSC Generation

CSC Generation

CSC Generation is an AI native retail holding entity that revitalizes iconic brands through the use of data, automation, and its Genesis platform to shape the future of commerce in the age of artificial general intelligence.

Internet Software & Services
251-1K
Founded 2016
View All Jobs 25

Description

  • Own the full email and SMS calendar across all business units, including cadence, segmentation, deliverability, and send discipline.
  • Partner with Brand and Creative to develop modular, brand-forward templates for different campaigns, business lines, and audiences.
  • Lead personalization strategy, including dynamic content, audience-specific versioning, and AI-powered content recommendations.
  • Own and report on core CRM KPIs such as revenue per send, repeat purchase rate, LTV by segment, list growth, and reactivation rate.
  • Build, scale, and optimize lifecycle automation programs, including post-purchase, booking, loyalty, and reactivation journeys.
  • Evaluate, implement, and transition CRM technologies and manage the vendor roadmap.
  • Own the CDP and predictive intelligence platforms to support segmentation, LTV modeling, and cross-channel orchestration.
  • Build and maintain customer health reporting for leadership across engagement, retention, acquisition, and reactivation metrics.
  • Own and evolve the Sur La Table Perks loyalty program, including structure, benefits, offer architecture, and economics.
  • Lead and develop a lean CRM team, manage vendor relationships, and own CRM budget, sales forecasting, and P&L accountability.

Requirements

  • 8+ years of progressive CRM and lifecycle marketing experience across multiple channels, campaigns, and business units.
  • Proven omni-channel experience across eCommerce, physical retail, and service or experiential business lines.
  • Experience supporting multiple business units simultaneously while managing competing priorities and a complex send calendar.
  • Deep platform expertise with a modern CRM stack, including CEP/ESP tools such as Braze or equivalent, CDP, predictive intelligence, SMS, and loyalty infrastructure.
  • Hands-on familiarity with AI integrations and API-driven workflows.
  • Strong creative sensibility with experience partnering with design teams on email and SMS creative.
  • Strong analytical ability to translate retention, engagement, and LTV data into business cases for commercial and finance stakeholders.
  • Cross-functional credibility and the ability to advocate for the customer relationship while maintaining channel discipline.
  • Retail or omni-channel background required.
  • Preferred: multi-business-unit or multi-category experience.
  • Preferred: culinary, food, or lifestyle brand experience.

Benefits

  • Competitive compensation with full P&L accountability and executive access to the CMO.
  • US benefits including paid time off, 401(k) match, medical/dental/vision coverage, supplemental insurance options, and employee discounts.
  • Canada benefits including paid time off, RRSP match, medical/dental/vision coverage, supplemental benefit options, and employee discounts.
  • Remote role based in Canada, with remote work across the US and Canada.
  • Opportunity to build and lead your own CRM team.
  • Opportunity to shape the technology roadmap, vendor strategy, and AI-first operating model.
  • Opportunity to drive meaningful revenue impact across multiple business units.

Interested in this position?

Apply directly on the company website

Apply Now

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