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Sr. Marketing Specialist (ABM)

3 weeks, 1 day ago
United States
Full-time
Senior
Marketing Specialist
Marketing and Growth
Content Marketing CRM Digital Marketing Social Media Marketing
Apply Now
Bounteous

Bounteous

Bounteous collaborates with ambitious brands across various industries, including finance and healthcare, to drive digital transformation by creating innovative and seamless customer experiences through advanced technologies such as AI, cloud, and data...

Internet Software & Services
1K-5K
Founded 2003
View All Jobs 21

Description

  • Execute multi-channel ABM campaigns aligned to priority accounts, buying groups, and growth objectives.
  • Partner with sales and field marketing on account selection, campaign timing, and activation plans.
  • Design and run 1:1, 1:Few, and 1:Many ABM programs using personalized digital, content, and paid tactics.
  • Translate sales insights, intent signals, and performance data into targeted messaging and campaign adjustments.
  • Coordinate campaign planning, creative development, and execution with internal teams and agency partners.
  • Manage and optimize paid campaigns across social, search, display, and intent-based platforms.
  • Ensure digital ABM efforts are coordinated with offline field and event initiatives.
  • Maintain accurate account lists and segmentation using firmographic, technographic, and intent data.
  • Monitor account-level engagement, conversion, and pipeline influence through dashboards and reporting.
  • Test and optimize programs using AI tools and updated workflows to improve performance and ROI.

Requirements

  • Strong experience in B2B demand generation or account-based marketing.
  • Hands-on experience with ABM platforms, CRM, and marketing automation tools.
  • Experience with Anthropic’s Claude and OpenAI ChatGPT, among other AI tools.
  • Solid understanding of B2B buying groups and complex sales cycles.
  • Comfort operating at both strategic and tactical levels.
  • Strong project management and cross-functional collaboration skills.
  • Data-driven mindset with experience interpreting performance insights.
  • Clear communication skills and comfort working in fast-paced, team-oriented environments.
  • Willingness to sponsor eligible candidates for employment visas.
  • Experience mentoring or supporting team members is preferred.

Benefits

  • Remote work designation (#BI-Remote, #LI-Remote).
  • Employment visa sponsorship for eligible candidates.
  • Equal opportunity employer status with non-discrimination protections.

Interested in this position?

Apply directly on the company website

Apply Now

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