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Lead Strategist, CRM & Loyalty

4 hours, 17 minutes ago
United States
Full-time
Lead
Email Marketing Manager
Data Science and Analytics
CRM Digital Marketing Generative AI
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Bounteous

Bounteous

Bounteous collaborates with ambitious brands across various industries, including finance and healthcare, to drive digital transformation by creating innovative and seamless customer experiences through advanced technologies such as AI, cloud, and data...

Internet Software & Services
1K-5K
Founded 2003
View All Jobs 15

Description

  • Lead complex loyalty and CRM engagements end-to-end, owning outcomes and driving progress with limited senior oversight.
  • Facilitate client workshops and strategic planning sessions to align stakeholders on vision, objectives, and action plans.
  • Serve as the primary strategic advisor to client teams and build credibility through consistent guidance and results.
  • Develop engagement roadmaps aligned to client goals and proactively identify risks, trade-offs, and opportunities.
  • Design, refine, and optimize loyalty strategies from initial concept through deployment and ongoing performance improvement.
  • Define CRM and loyalty KPIs, build measurement frameworks, and benchmark performance against competitive standards.
  • Partner with analytics teams to explore data, surface insights, and translate findings into actionable strategies.
  • Build business cases and clearly articulate program value to client stakeholders.
  • Leverage CRM platforms, marketing automation tools, and martech ecosystems to make strategic recommendations grounded in feasibility.
  • Collaborate cross-functionally with Analytics & Insights, Creative, Solutions Engineering, and Customer Success teams to deliver seamless client outcomes.

Requirements

  • 8+ years of progressive experience in loyalty strategy, CRM, or growth marketing with a track record of delivering complex engagements.
  • Demonstrated ability to independently lead client engagements and operate with minimal senior oversight.
  • Strong workshop facilitation skills for leading discovery, ideation, and strategic planning sessions.
  • Deep expertise in retention marketing, customer segmentation, lifecycle strategy, and loyalty program design.
  • Experience using or exploring AI-powered marketing tools, automation platforms, or generative AI applications.
  • Knowledge of CRM platforms, marketing automation tools, and the broader martech ecosystem.
  • Ability to define KPIs, build measurement frameworks, and quantify ROI in client-facing ways.
  • Strong written and verbal communication skills with the ability to present clear recommendations.
  • Collaborative, team-first mindset and comfort working cross-functionally in a fast-moving environment.
  • Willingness to learn, adopt, and apply emerging AI tools and technologies in loyalty and CRM strategy work.

Benefits

  • Remote full-time role.
  • Salary range of $105,000 to $141,000 per year.
  • Bounteous may sponsor eligible candidates for employment visas.
  • Equal opportunity employer commitment.
  • Opportunity to work with a global digital transformation consultancy and major client brands.
  • Access to a collaborative environment focused on innovation, knowledge-sharing, and emerging AI tools.

Interested in this position?

Apply directly on the company website

Apply Now

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