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Director, Lifecycle Marketing & CRM

2 weeks, 3 days ago
United States, Canada
Full-time
Lead
Email Marketing Manager
Marketing and Growth
CRM E-commerce Email Marketing
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CSC Generation

CSC Generation

CSC Generation is an AI native retail holding entity that revitalizes iconic brands through the use of data, automation, and its Genesis platform to shape the future of commerce in the age of artificial general intelligence.

Internet Software & Services
251-1K
Founded 2016
View All Jobs 25

Description

  • Own the full email and SMS calendar across all business units, including cadence, segmentation, deliverability, and send discipline.
  • Partner with Brand and Creative to develop modular, brand-forward templates for multiple campaign types and audience contexts.
  • Lead personalization strategy using dynamic content, audience-specific versioning, and AI-powered content recommendations.
  • Build, scale, and optimize automation programs for post-purchase, lifecycle, Culinary booking, loyalty, and reactivation journeys.
  • Own CRM performance reporting, including core KPIs such as revenue per send, repeat purchase rate, LTV by segment, list growth, and reactivation rate.
  • Evaluate, implement, and transition CRM technologies while owning the vendor roadmap and business case for change.
  • Own the CDP and predictive intelligence platforms to support segmentation, LTV modeling, and cross-channel orchestration.
  • Develop and evolve the Sur La Table Perks loyalty program, including structure, benefits, offer architecture, and program economics.
  • Serve as the CRM voice in cross-functional planning across GTM strategy, promotional calendars, Culinary programming, and campaign briefings.
  • Lead and develop the CRM team, manage vendor relationships, and own CRM budget, forecasting, and P&L accountability.

Requirements

  • 8+ years of progressive CRM and lifecycle marketing experience across multiple channels, campaigns, and business units.
  • Proven omni-channel experience across eCommerce, physical retail, and service or experiential business lines.
  • Experience supporting multiple business units simultaneously while managing competing priorities and a complex send calendar.
  • Deep platform expertise with a modern CRM stack, including CEP/ESP such as Braze or equivalent, CDP, predictive intelligence tools, SMS, and loyalty infrastructure.
  • Hands-on familiarity with AI integrations and API-driven workflows.
  • Strong creative sensibility and experience partnering with design teams on high-performing email and SMS creative.
  • Strong analytical ability to translate LTV, retention, and engagement data into business cases for commercial and finance stakeholders.
  • Cross-functional credibility with the ability to advocate for the customer relationship and maintain channel discipline.
  • Retail or omni-channel background required.
  • Preferred: multi-business-unit or multi-category experience.
  • Preferred: Culinary, food, or lifestyle brand experience.

Benefits

  • Paid time off policies.
  • 401(k) match for US employees.
  • Medical, dental, and vision coverage for US employees, plus supplemental insurance options.
  • RRSP match for Canada employees.
  • Medical, dental, and vision coverage for Canada employees, plus supplemental benefit options.
  • Employee discounts across the company’s portfolio of brands.
  • Remote work in the US or Canada, depending on eligibility and location requirements.

Interested in this position?

Apply directly on the company website

Apply Now

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