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Lead Strategist, CRM & Loyalty

3 weeks, 2 days ago
Canada
Full-time
Lead
Email Marketing Manager
Business Intelligence
CRM Digital Marketing Generative AI
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Bounteous

Bounteous

Bounteous collaborates with ambitious brands across various industries, including finance and healthcare, to drive digital transformation by creating innovative and seamless customer experiences through advanced technologies such as AI, cloud, and data...

Internet Software & Services
1K-5K
Founded 2003
View All Jobs 10

Description

  • Lead complex loyalty and CRM engagements end-to-end, owning outcomes and driving progress with minimal senior supervision.
  • Facilitate client workshops and guide stakeholders toward shared objectives, vision, and action plans.
  • Serve as the primary strategic advisor to client teams throughout the full engagement lifecycle.
  • Develop engagement roadmaps aligned to client goals and proactively identify risks and trade-offs.
  • Design, refine, and optimize loyalty and CRM strategies from concept through deployment.
  • Define CRM and loyalty KPIs, build measurement frameworks, and benchmark performance against competitive standards.
  • Partner with analytics teams to analyze data, surface opportunities, and translate insights into actionable strategies.
  • Build business cases and clearly articulate program value to client stakeholders.
  • Leverage CRM platforms, marketing automation tools, and Martech ecosystems to make feasible strategic recommendations.
  • Collaborate with cross-functional teams including Analytics & Insights, Creative, Solutions Engineering, and Customer Success to support delivery and client outcomes.

Requirements

  • 8+ years of progressive experience in loyalty strategy, CRM, or growth marketing.
  • Proven ability to lead client engagements independently with minimal senior oversight.
  • Strong workshop facilitation skills for discovery, ideation, and strategic planning sessions.
  • Deep expertise in retention marketing, customer segmentation, lifecycle strategy, and loyalty program design.
  • Experience with AI-powered marketing tools, automation platforms, or generative AI applications is preferred.
  • Knowledge of CRM platforms, marketing automation tools, and the Martech ecosystem.
  • Ability to define KPIs, build measurement frameworks, and quantify ROI.
  • Excellent written and verbal communication skills.
  • Collaborative, team-first mindset with the ability to work cross-functionally in a fast-moving environment.
  • Must be legally eligible to work in Canada; Bounteous is willing to sponsor eligible candidates for employment visas.

Benefits

  • $115,000 - $150,000 annual salary.
  • Remote full-time role.
  • Employment visa sponsorship for eligible candidates.
  • Accommodation provided during the hiring process for candidates who request it.
  • Equal opportunity employer with inclusive hiring practices.

Interested in this position?

Apply directly on the company website

Apply Now

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