Performance Marketing Manager

6 days, 21 hours ago
Full-time
Mid Level
Marketing and Growth
Booksy

Booksy

Booksy is a cloud-based appointment booking software for beauty professionals, offering automated scheduling, calendar management, payments, and marketing tools. With over 23 million clients worldwide, Booksy is the largest Beauty Booking Marketplace, ...

Diversified Consumer Services
251-1K
Founded 2014
$119M raised

Description

  • Manage paid acquisition programs across SEM, paid social, and other digital channels.
  • Own a quarterly roadmap for new initiatives, including audience segmentation, creative optimization, and new channel testing.
  • Monitor performance metrics such as CAC, LTV, conversion rates, and CTR across campaigns and channels.
  • Own reporting, pacing, and forecasting to track performance and guide efficient, scalable growth.
  • Identify insights and trends to improve acquisition performance and decision-making.
  • Collaborate with Web, Creative, Brand, Product Marketing, Product, Data, Operations, and Leadership teams.
  • Partner on ad copy, visuals, briefs, and landing page messaging to improve conversion and acquisition.
  • Use experimentation to test and iterate on campaigns and channel strategies.

Requirements

  • 3-5 years of experience in growth marketing, performance marketing, or paid acquisition.
  • Strong hands-on expertise in SEM and paid social.
  • Experience using Looker, AppsFlyer, SQL, and Excel.
  • Familiarity with CRM systems such as HubSpot or Salesforce.
  • Strong landing page and ad copy instincts with a bias toward thoughtful testing.
  • Attention to detail and a methodical approach to testing, data review, and QA.
  • Experience in high-growth B2B SaaS or startups is preferred.
  • Scrappy, action-oriented, and self-motivated mindset.
  • Ability to thrive in high-pressure, fast-paced, and ambiguous environments.
  • Comfort working at both strategic and tactical levels and solving problems hands-on.

Benefits

  • Remote-first work environment, with office access in some markets or fully remote in others.
  • $50/month home phone and internet reimbursement.
  • Comprehensive health, dental, and vision coverage through UHC.
  • Company-paid STD, LTD, and basic life insurance at 1x salary.
  • 401(k) with 50% match up to 8% of contributions, with annual payment and a 3-year vesting period.
  • PTO including unlimited time off for exempt employees with manager approval, or 160 hours per year for non-exempt employees.
  • 12 paid holidays and 12 weeks of paid parental leave.
  • HSA/FSA options, including a $1,000/$2,000 HSA contribution from Booksy.
  • Employee Assistance Program, financial wellness tools, pet insurance, discounts, and a $50/month Booksy service benefit.

Interested in this position?

Apply directly on the company website

Apply Now

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