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Senior B2B Marketing Specialist II

3 hours, 57 minutes ago
Puerto Rico, United States
Full-time
Senior
Email Marketing Manager
Data Science and Analytics
Email Marketing HubSpot Salesforce
Apply Now
BOLD

BOLD

BOLD is a tech company dedicated to transforming work lives by providing online products, tools, guidance, and support for job seekers, employers, and businesses. Founded by passionate entrepreneurs, BOLD empowers individuals to reach their professiona...

Internet Software & Services
251-1K
Founded 2004
View All Jobs 11

Description

  • Design the strategy for global multi-channel campaigns across email, landing pages, and lead nurture journeys.
  • Develop sophisticated multi-touch engagement programs that move prospects through the funnel.
  • Use multi-touch attribution to assess creative performance and its impact on revenue.
  • Lead segmentation and audience mapping to deliver personalized messaging while protecting global brand consistency.
  • Advise Digital Marketing, Sales, and Operations on creative strategy and growth priorities.
  • Set and apply A/B testing frameworks and dynamic content strategies to improve conversion performance.
  • Translate campaign performance data into executive reports and BI dashboards for leadership.
  • Shape messaging, tone, and value propositions to improve engagement with prospects and customers.

Requirements

  • 5+ years of dedicated B2B marketing experience with a track record of launching creative campaign strategies.
  • Proficiency in HubSpot and Salesforce, or adjacent experience with Marketo or Pardot.
  • Advanced skills in data analysis and attribution to demonstrate ROI.
  • Exceptional communication skills with the ability to influence stakeholders and lead cross-functional initiatives.
  • Ability to thrive in fast-paced, ambiguous environments.
  • HubSpot certification is highly preferred.
  • Prior startup experience is a significant plus.
  • Experience working in a global organization or on globally scaled campaigns is preferred.

Benefits

  • Starting pay range of $140,000 to $175,000 USD.
  • Competitive salary with bi-annual bonus eligibility.
  • 401(k) plan with company match and equity in the company.
  • Flexible spending accounts for health and dependent care, plus internet and home office reimbursement.
  • Medical, dental, and vision coverage, with optional family plans.
  • Life and long-term disability insurance, with optional pet insurance.
  • Mental health support, wellness reimbursement, paid time off, sick time, and observed holidays.
  • 100% remote work from home with eligible hiring locations across multiple U.S. states and Puerto Rico.

Interested in this position?

Apply directly on the company website

Apply Now

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