User Growth & Lifecycle Marketing Manager

11 hours, 52 minutes ago
Binance

Binance

Binance operates as a leading blockchain ecosystem and digital asset exchange, integrating digital technology with financial services to facilitate the trading and management of cryptocurrencies.

Capital Markets
5K-10K
Founded 2017
$10M raised

Description

  • Lead the optimization of new user onboarding to improve activation and first-time transaction conversion rates.
  • Develop personalized marketing campaigns and targeted engagement strategies for individual users.
  • Build and improve lifecycle management systems and user segmentation frameworks.
  • Drive retention, repeat purchase frequency, cross-selling, and broader user engagement through lifecycle programs.
  • Design and optimize referral, viral growth, membership, point-based, and gamification mechanisms.
  • Lead A/B testing and segmentation initiatives to improve operational performance and resource allocation.
  • Collaborate with teams across the organization to execute lifecycle marketing strategies and campaigns smoothly.
  • Use data analysis to identify business insights, problems, and data-driven solutions.
  • Stay current on business unit products, including features, user preferences, and pain points.

Requirements

  • 5+ years of experience in the internet industry, including more than 3 years in senior user growth roles.
  • Experience in transaction-based sectors such as e-commerce or fintech.
  • Proven success growing products from zero to one or from one to a thousand users.
  • Experience leading growth projects, operations, or campaigns with a systematic framework and methodology.
  • Strong understanding of AB testing, funnel analysis, and lifecycle or custom growth strategies.
  • Experience using marketing automation platforms or tools.
  • Strong data-driven thinking with experience building monitoring and analysis systems for user operations.
  • Ability to identify issues through data and propose corresponding solutions.
  • Strong familiarity with business unit products and user preferences and pain points.
  • Bilingual English and Arabic is required for coordination with partners and stakeholders in the MENA region.

Benefits

  • Competitive salary and company benefits.
  • Work-from-home arrangement, depending on the business team and role nature.
  • Opportunity to collaborate with world-class talent in a global organization.
  • Autonomy to work on fast-paced, innovative projects.
  • Career growth opportunities and continuous learning.
  • Equal opportunity employer in a diverse workplace.

Interested in this position?

Apply directly on the company website

Apply Now

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