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Senior Demand Generation Manager, Network Observability

3 weeks ago
United States
Full-time
Senior
Lead Generation Specialist
Sales and Business Development
Confluence Content Marketing CRM Email Marketing HubSpot Monday.com
Apply Now
BlueCat

BlueCat

BlueCat Networks provides Adaptive DNS solutions for network simplification and security, enabling businesses to thrive in a complex, hybrid cloud environment.

Internet Software & Services
251-1K
Founded 2001
$28M raised
View All Jobs 14

Description

  • Develop and execute data-driven demand generation campaigns aligned with global and regional sales goals.
  • Create and manage integrated multi-channel marketing campaigns, coordinating stakeholders, messaging, timelines, and execution.
  • Plan and deliver Network Observability webinars, including speaker coordination, technical setup, promotion, rehearsals, and live hosting.
  • Manage campaign strategies across direct sales, channel partners, and strategic partners.
  • Support conferences and field events by coordinating promotion, meetings, and attendee engagement.
  • Build, test, optimize, and quality-control programs and campaigns in marketing automation and CRM systems.
  • Develop email nurture and invitation campaigns for events, product launches, and new offerings.
  • Track campaign attribution, pipeline contribution, pacing, and performance; provide insights and reporting to stakeholders.
  • Collaborate with SDRs and marketing teams to gather feedback and improve campaign performance.
  • Document marketing processes and project details using Confluence, SharePoint, PowerPoint, and Monday.

Requirements

  • Proven experience developing cohesive, integrated multi-channel campaigns.
  • Experience in B2B software marketing.
  • Experience working in a metrics-driven environment and connecting marketing activities to pipeline generation.
  • Required experience with marketing automation platforms such as Marketo, Pardot, or HubSpot.
  • Experience strategizing, writing, executing, and measuring email nurture campaigns.
  • Experience planning and managing webinar programs; Zoom Webinar or Goldcast experience preferred.
  • Strong project management, organizational, communication, and multitasking skills.
  • Proficiency with Microsoft Excel or Google Sheets.
  • Experience with content marketing, demo automation tools such as PathFactory, Consensus, or Storylane, and marketing attribution reporting preferred.
  • Ability to work independently, collaboratively, and asynchronously, with strong attention to detail and interest in using AI for marketing execution, planning, and reporting.

Benefits

  • Medical, dental, and vision insurance.
  • Health Savings Account and Flexible Spending Account options.
  • Annual Lifestyle Spending Account.
  • 401(k) plan with company matching.
  • Paid parental leave, vacation, personal, and wellness days.
  • Annual learning and development budget.
  • Eligibility for the company’s annual bonus program.

Interested in this position?

Apply directly on the company website

Apply Now

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