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Director, Marketing Operations

2 days, 3 hours ago
United States, Canada
Full-time
Executive
Sales Operations
Marketing and Growth
CRM Salesforce
Apply Now
BlueCat

BlueCat

BlueCat Networks provides Adaptive DNS solutions for network simplification and security, enabling businesses to thrive in a complex, hybrid cloud environment.

Internet Software & Services
201-500
Founded 2001
$28M raised
View All Jobs 12

Description

  • Own and optimize the Martech stack, including marketing automation, CRM integrations, attribution, enrichment, lead routing, and partner portal systems.
  • Manage the Martech budget and vendor relationships, including selection, contracts, renewals, and ROI accountability.
  • Identify, pilot, and implement AI and automation initiatives to improve efficiency, lead quality, and execution speed.
  • Build and maintain attribution and source-tracking models that connect pipeline and revenue to campaigns, channels, and partner activity.
  • Lead account and lead enrichment, scoring, segmentation, lifecycle management, and routing, including partner-sourced and partner-referred leads.
  • Partner with Demand Generation and Customer Marketing leaders to execute campaign operations, segmentation, and funnel measurement.
  • Establish data governance, hygiene, consent, and compliance practices across marketing systems.
  • Align Marketing and Sales on funnel definitions, SLAs, lead handoffs, reporting, and dashboards.
  • Ensure consistent routing, attribution, and measurement across direct and indirect partner motions.
  • Lead and develop the Marketing Operations team and collaborate with Marketing, Sales, Channel, Analytics, IT, and Legal stakeholders.

Requirements

  • 8–12+ years of Marketing Operations or Martech experience in a B2B or SaaS environment.
  • Deep hands-on expertise with Marketo and Salesforce, including optimizing Martech systems for scale and reliability.
  • Experience implementing AI and automation solutions in marketing or RevOps systems, such as AI-driven lead scoring and workflow automation.
  • Experience owning multi-touch attribution and source tracking across demand generation, customer marketing, and channel programs.
  • Strong experience with account and lead enrichment, lead lifecycle management, scoring, and routing design.
  • Experience with data governance, hygiene, compliance, deduplication, and field mapping, including GDPR requirements.
  • Experience managing Martech budgets, vendors, contract negotiations, and ROI tracking.
  • Ability to translate campaign strategy into scalable systems and processes in partnership with Marketing leadership.
  • Experience supporting indirect channel and partner programs, including partner portals, lead routing, and attribution (strongly preferred).
  • Hands-on experience with ZoomInfo, LeanData, and Impartner or equivalent enrichment, routing, and partner portal platforms (preferred).

Benefits

  • Salary range of $170,000–$205,000 USD annually, based on skills, experience, and qualifications.
  • Participation in a discretionary annual bonus plan.
  • Medical, dental, and vision insurance.
  • HSA, FSA, annual Lifestyle Spending Account, and 401(k) with company matching.
  • Paid parental leave, vacation, personal days, and wellness days.
  • Annual learning and development budget.

Interested in this position?

Apply directly on the company website

Apply Now

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