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Director, Marketing Operations

1 day, 5 hours ago
United States
Full-time
Executive
Marketing Strategist
Marketing and Growth
Salesforce SQL
Apply Now
BlueCat

BlueCat

BlueCat Networks provides Adaptive DNS solutions for network simplification and security, enabling businesses to thrive in a complex, hybrid cloud environment.

Internet Software & Services
251-1K
Founded 2001
$28M raised
View All Jobs 12

Description

  • Own and continuously optimize the Martech stack, including marketing automation, CRM integrations, attribution, enrichment, routing, and partner portal systems.
  • Manage the Martech budget and vendor relationships, including selection, contracts, renewals, and ROI accountability.
  • Identify and implement AI and automation opportunities across marketing and channel programs.
  • Build and maintain attribution models connecting pipeline and revenue to campaigns, channels, and partner activity.
  • Own account and lead enrichment, lifecycle management, scoring, routing, and Marketing–Sales handoffs.
  • Support campaign operations across Demand Generation and Customer Marketing, from setup and segmentation through funnel measurement.
  • Maintain data governance, hygiene, field mapping, deduplication, and consent compliance across marketing systems.
  • Establish shared funnel definitions, SLAs, reporting standards, and dashboards with Marketing, Sales, and Analytics.
  • Manage source tracking, routing, attribution, and partner lead flows for indirect channel programs.
  • Lead and develop the Marketing Operations team and collaborate with Marketing, Sales, Channel, Analytics, IT, and Legal.

Requirements

  • 8–12+ years of Marketing Operations or Martech experience in a B2B or SaaS environment.
  • Deep hands-on expertise with Marketo and Salesforce, including scaling and optimizing Martech systems.
  • Experience implementing AI and automation solutions in marketing or Revenue Operations systems.
  • Experience with ZoomInfo, LeanData, and Impartner or equivalent platforms preferred.
  • Proven experience with multi-touch attribution and source tracking across demand generation, customer marketing, and channel programs.
  • Strong background in enrichment, lead lifecycle management, lead scoring, and routing design.
  • Experience with data governance, hygiene, GDPR compliance, deduplication, and field mapping.
  • Experience managing Martech budgets, vendor relationships, contract negotiations, and ROI tracking.
  • Experience supporting partner programs, including partner portals, lead routing, and attribution preferred.
  • Demonstrated team leadership, analytical problem-solving, project management, and cross-functional collaboration skills.

Benefits

  • Medical, dental, and vision insurance.
  • HSA and FSA tax-advantaged accounts.
  • Annual Lifestyle Spending Account.
  • 401(k) with company matching.
  • Paid parental leave, vacation, personal, and wellness days.
  • Annual learning and development budget.
  • Eligibility for the annual bonus program.

Interested in this position?

Apply directly on the company website

Apply Now

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