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Director of Marketing

4 weeks, 2 days ago
Anywhere
Full-time
Senior
Head of Marketing
Marketing and Growth
CRM Digital Marketing Google Ads HubSpot
Apply Now
BAMKO

BAMKO

BAMKO specializes in providing a comprehensive range of branded merchandise, promotional products, and custom uniforms, aimed at fostering enduring connections between brands and consumers while enhancing the return on investment for various marketing ...

Media
251-1K
Founded 1999
View All Jobs 4

Description

  • Develop and execute paid media strategy across Google, LinkedIn, programmatic, and other appropriate channels.
  • Own quarterly and annual media planning, budget allocation, and forecasting across paid channels.
  • Define and refine buyer segments and adapt acquisition strategy by segment in partnership with the EVP, Marketing.
  • Build, manage, and optimize paid search and paid social campaigns directly on a day-to-day basis.
  • Own landing page strategy and conversion rate optimization with the website and creative teams.
  • Support lead scoring and qualification efforts in HubSpot in partnership with marketing operations.
  • Run structured testing on ad copy, audiences, bidding strategy, and landing pages.
  • Own weekly and monthly performance reporting, including spend, lead volume, lead quality, and cost per qualified lead.
  • Ensure attribution tracking is properly implemented across all campaigns and channels.
  • Partner with sales leadership to validate lead quality and improve lead-to-opportunity conversion.

Requirements

  • 7+ years of digital marketing experience with deep, hands-on expertise in paid search and paid social, ideally in a B2B context.
  • Proven track record building and running performance marketing programs from the ground up.
  • Ability to execute directly in-platform rather than only manage others.
  • Strong knowledge of Google Ads and LinkedIn, including automated bidding strategies and audience signals.
  • Experience marketing to small and mid-sized businesses or D2C audiences is a strong plus.
  • Familiarity with HubSpot or a similar marketing automation platform.
  • Working understanding of how marketing data connects to CRM and sales outcomes.
  • Excellent written and verbal communication skills with the ability to present to senior leadership.
  • Bachelor's degree or equivalent practical experience.
  • Comfort operating in environments where systems and processes are still being built.

Benefits

  • Comprehensive medical, dental, and vision coverage.
  • Short- and long-term disability coverage.
  • Various paid time off programs.
  • Retirement plan with employer contribution.
  • Pay rate based on relevant skills and experience.

Interested in this position?

Apply directly on the company website

Apply Now

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