Director of Strategic Marketing Initiatives

20 hours, 39 minutes ago
Full-time
Lead
Project and Program Management
Saviynt

Saviynt

Saviynt is the leading cloud identity governance platform providing access governance and intelligence solutions for critical applications on Cloud and Enterprise, ensuring operational efficiency, risk reduction, and simplified identity management.

Internet Software & Services
251-1K
Founded 2010
$170M raised

Description

  • Lead strategic, cross-functional initiatives on behalf of the CMO to improve marketing effectiveness, customer experience, and business performance.
  • Design, implement, and continuously optimize end-to-end business processes across multiple functional organizations.
  • Establish governance, ownership, operating cadences, success metrics, and accountability for initiatives with unclear responsibilities.
  • Bring operational discipline, automation, and AI-first methods to strategic initiatives to improve speed, quality, scalability, and decision-making.
  • Partner with Marketing, Sales, Product, Customer Success, Revenue Operations, and other executive stakeholders to drive alignment and execution.
  • Serve as program leader for high-priority initiatives from concept through implementation and ensure measurable business outcomes.
  • Evaluate the effectiveness of key marketing functions and recommend improvements in planning, budgeting, advertising operations, SDR/BDR effectiveness, marketing operations, demand generation, lead management, and workflows.
  • Identify opportunities to simplify processes, reduce inefficiencies, improve accountability, and increase organizational effectiveness through automation and AI.
  • Design and optimize the free trial and trial-first go-to-market customer journey across advertising, website, onboarding, sales engagement, and funnel conversion.
  • Develop repeatable processes for analyst relations and competitive intelligence and translate insights into enablement, positioning, and executive communications.

Requirements

  • 10+ years of experience in strategy, operations, consulting, marketing operations, revenue operations, product marketing, or related leadership roles.
  • Demonstrated success leading complex, cross-functional initiatives involving multiple executive stakeholders.
  • Strong understanding of end-to-end business processes and experience redesigning workflows for improved efficiency and business impact.
  • Experience optimizing customer acquisition journeys, particularly self-service, product-led growth, or free trial experiences.
  • Experience in enterprise B2B SaaS (preferred).
  • Experience working closely with Sales, Product, and Marketing organizations (preferred).
  • Background in management consulting or strategic operations (preferred).
  • Experience implementing automation, AI workflows, or process optimization initiatives (preferred).
  • Familiarity with customer journey analytics, experimentation frameworks, and conversion optimization (preferred).
  • Ability to complete security and privacy literacy training during onboarding and annually, and to review and adhere to information security and privacy policies if required.

Benefits

  • High-growth environment with strong opportunities for learning and career growth.
  • Challenging, rewarding work that directly impacts customers.
  • Welcoming and positive work environment.
  • Equal opportunity employer committed to inclusive hiring.

Interested in this position?

Apply directly on the company website

Apply Now

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