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Optimisation Manager

2 hours, 11 minutes ago
United Kingdom
Full-time
Mid Level
Growth Marketing Manager
Data Science and Analytics
Agile Amplitude AWS BigCommerce CSS HTML JavaScript Salesforce SAP Segment Shopify Sitecore
Apply Now
WPP

WPP

WPP is a world leader in marketing communications services, offering a wide range of solutions in Advertising, Media Investment Management, Data Investment Management, Public Relations & Public Affairs, Branding & Identity, Healthcare Communications, D...

Media
100K+
Founded 1986
View All Jobs 5

Description

  • Own the daily execution and QA of the site optimisation roadmap to ensure rapid, defect-free delivery of experiments and content updates.
  • Build, launch, and monitor A/B tests, multivariate tests, and personalisation campaigns to improve conversion and trading performance.
  • Collaborate with copywriters, designers, developers, and the Paid Media team to coordinate asset production and rollout of updates.
  • Monitor real-time analytics to identify performance drops, bugs, and immediate conversion opportunities.
  • Translate test results and performance data into actionable recommendations and weekly performance reports.
  • Build, manage, and optimize dynamic audience segments using CDPs and web analytics tools.
  • Act as a super-user and administrator for site optimisation, analytics, and content management platforms.
  • Ensure tracking codes, analytics tags, and event-tracking parameters are correctly implemented to protect data integrity.
  • Work in agile sprint cycles, manage weekly backlogs, and handle multiple fast-turnaround tasks.

Requirements

  • Hands-on experience with optimization and A/B testing software such as Optimizely, VWO, Adobe Target, Siteimprove, or similar tools.
  • Proficiency setting up custom reports, segments, and event tracking in analytics suites such as Google Analytics 4, Adobe Analytics, or Amplitude.
  • Experience editing, publishing, and running personalization initiatives within enterprise CMS platforms such as Adobe Experience Manager, Sitecore, or Shopify.
  • Familiarity with Customer Data Platforms such as Segment or Tealium is highly desirable.
  • Foundational understanding of HTML, CSS, and JavaScript and how they affect browser rendering and A/B test implementation is a strong plus.
  • A rapid-delivery mindset with comfort working in fast-paced, high-velocity environments.
  • Strong analytical thinking and curiosity about the reasons behind user behavior.
  • Excellent interpersonal and communication skills with the ability to bridge creative, technical, and commercial stakeholders.
  • Comfort working in agile sprint cycles and managing weekly backlogs.
  • Permanent role availability.

Benefits

  • Discretionary bonus scheme.
  • Training and career development opportunities.
  • Competitive pension.
  • Medical insurance.
  • Life assurance.
  • Social events.
  • Opportunity to buy and sell holidays.
  • Family-friendly policies.
  • Discounts with hundreds of retailers.

Interested in this position?

Apply directly on the company website

Apply Now

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