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Head of Marketing

3 weeks, 1 day ago
Mexico, Colombia, India, United States, Philippines, Singapore
Full-time
Executive
Head of Marketing
Marketing and Growth
CRM Digital Marketing Google Ads Google Analytics Social Media Marketing
Apply Now
TDS Global Solutions

TDS Global Solutions

TDS Global Solutions (formerly TeleDevelopment Services Inc.) is a top human capital solutions provider offering executive recruitment, talent assessments, outsource vendor selection, management & consulting services. With 30 years of experience, TDS a...

Professional Services
51-250
Founded 1991
View All Jobs 10

Description

  • Develop and execute the organization's overall marketing strategy aligned with corporate growth objectives.
  • Translate market research, customer insights, and competitive intelligence into actionable marketing plans.
  • Partner with executive leadership to define and evolve company and brand positioning.
  • Build and maintain processes to track industry trends, market developments, and competitive activity.
  • Develop annual marketing plans and adjust strategies based on changing business priorities and market conditions.
  • Establish measurement frameworks and analytics to evaluate marketing effectiveness and ROI.
  • Collaborate with Sales, Product, Operations, Analytics, and Communications to align go-to-market initiatives.
  • Lead and develop a regional marketing team and oversee projects, campaigns, budgets, and timelines.
  • Prepare and present marketing performance reports and strategic recommendations to executive leadership.
  • Manage inbound media inquiries, corporate website oversight, and external communications support.
  • Develop sales enablement materials, collateral, and content to support client acquisition and retention.

Requirements

  • Bachelor's degree required; MBA preferred.
  • 12+ years of progressive marketing leadership experience.
  • 10+ years developing and executing multi-channel marketing strategies.
  • Prior BPO industry experience required.
  • Experience marketing B2B and B2C SaaS solutions.
  • Strong digital marketing experience across website and digital experience, SEM, digital display advertising, retargeting, organic and paid social media, geofencing, and audience targeting.
  • Advanced expertise with Google Analytics and Google Ads.
  • Experience with CRM and marketing automation platforms to drive strategy, measure ROI, and improve performance.
  • Experience using reporting, analytics, and visualization tools to generate business insights and recommendations.
  • Previous experience leading and developing marketing teams.
  • Exceptional written, verbal, and presentation communication skills.
  • Ability to influence cross-functional stakeholders and executive leadership.
  • Strong strategic thinking, analytical capabilities, research skills, organizational skills, and project management skills.
  • Experience working effectively with global and multicultural teams, with flexibility across multiple time zones.

Benefits

  • Health Care Plan (Medical, Dental & Vision).
  • Retirement Plan (401k, IRA).
  • Paid Time Off (Vacation, Sick & Public Holidays).

Interested in this position?

Apply directly on the company website

Apply Now

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