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B2B Growth Marketing Manager – Industrial/SaaS

59 minutes ago
United States
Full-time
Senior
Lead Generation Specialist
Marketing and Growth
Email Marketing HubSpot Salesforce
Apply Now
AssetWatch®

AssetWatch®

AssetWatch® is a leading provider of predictive maintenance solutions for industrial plants. Their cloud-based software enables proactive detection and resolution of machine issues, reducing downtime and increasing plant reliability. By combining vibra...

Construction & Engineering
51-250
Founded 2014
View All Jobs 28

Description

  • Develop and execute integrated campaigns across email, paid media, web, events, and sales outreach.
  • Build, test, launch, and manage campaign assets, workflows, forms, and landing pages in HubSpot.
  • Coordinate segmentation, targeting, timing, lead generation, and nurture programs with Lifecycle Marketing.
  • Collaborate with product marketing, content, design, sales, and RevOps on campaign execution and alignment.
  • Ensure Salesforce and HubSpot integration, lead flow, campaign tracking, tagging, and attribution.
  • Define and monitor KPIs including MQLs, pipeline, conversion rates, and campaign ROI.
  • Optimize campaigns through A/B testing of messaging, timing, channels, and other variables.
  • Build and maintain campaign reporting dashboards and provide sales with insights and enablement materials.
  • Ensure compliant data usage and segmentation under CAN-SPAM and GDPR requirements.

Requirements

  • 4–7+ years of experience in B2B SaaS marketing, demand generation, or integrated campaigns.
  • Hands-on experience with HubSpot or a similar marketing automation platform.
  • Strong understanding of pipeline generation and SaaS funnel metrics.
  • Experience with Salesforce CRM and marketing-sales alignment.
  • Ability to manage campaign strategy and hands-on execution in a fast-paced environment.
  • Experience marketing to industrial, manufacturing, or plant-floor audiences (preferred).

Benefits

  • $100,000–$121,000 USD base salary range, plus equity and benefits.
  • Stock options and potential variable pay or bonuses.
  • Remote-first work across the United States and Ontario, Canada.
  • Flexible work schedule with collaboration during core working hours.
  • Comprehensive benefits package with retirement plan matching.
  • Unlimited PTO.

Interested in this position?

Apply directly on the company website

Apply Now

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