Appen

Appen

Appen is a global leader in providing high-quality data management services for AI development. With over 1 million crowd workers, Appen supports the world's top technology companies in enhancing their products and services. The company offers a divers...

IT Services
1001-5000
Founded 1996
$59M raised

Description

  • Own and optimize paid campaigns across LinkedIn Ads, Google Ads, X Ads, and ABM programs.
  • Manage paid media budget allocation, pacing, and performance against pipeline goals.
  • Build targeted and retargeting audiences using account insights and intent data.
  • Monitor CPL, cost per SQL, and pipeline contribution through A/B testing and performance reporting.
  • Administer HubSpot workflows, forms, lead scoring, lifecycle stages, and marketing automation.
  • Improve lead routing, Sales handoffs, and data quality to increase conversion efficiency.
  • Maintain UTM standards and develop attribution models and full-funnel dashboards.
  • Oversee marketing technology integrations and ensure email compliance with GDPR, CAN-SPAM, and CASL.
  • Partner with Sales and Marketing to improve campaign performance, lead management, and reporting accuracy.

Requirements

  • 3–5 years of B2B performance marketing and marketing operations experience, ideally in technology or SaaS.
  • Hands-on experience managing, optimizing, and owning budgets for LinkedIn Ads and Google Ads.
  • Strong HubSpot administration experience, including automation, workflows, lead scoring, and lifecycle management.
  • Familiarity with ABM, intent data, and audience segmentation.
  • Ability to analyze marketing performance, build attribution models, and report on funnel and pipeline metrics.
  • Experience using AI tools to improve marketing workflows, efficiency, and campaign execution.
  • Strong analytical skills, attention to detail, and ability to independently manage competing priorities.
  • Proactive, results-oriented approach to testing, learning, and continuous improvement.
  • Experience in AI, machine learning, data, or related technology industries (preferred).
  • Familiarity with Salesforce administration, CRM integrations, SQL, Looker Studio, Tableau, or relevant HubSpot, Google Ads, or LinkedIn Marketing certifications (preferred).

Benefits

  • Flexible ways of working tailored to you and your team.
  • Tools, resources, and development opportunities to build capability over time.
  • Opportunity to work on AI challenges across industries and geographies.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

UAC Media Buyer (Freelance) | Yeep

Boosta 501-1000 information technology & services

Join Boosta’s affiliate marketing business YEEP as a UAC Media Buyer to launch, optimize, and scale Google UAC traffic campaigns for iGaming partners.

Affiliate Marketing SEO
6 hours, 3 minutes ago

Senior Director, Head of Commercial Operations and Analytics

Capricor Therapeutics 51-200 Pharmaceuticals

Capricor Therapeutics seeks a Senior Director, Head of Commercial Operations to build the operational, data, and analytics foundation for the anticipated U.S. launch of deramiocel for Duchenne muscular dystrophy.

CRM Databricks Power BI Salesforce Snowflake Tableau
8 hours, 48 minutes ago

Director of Revenue Operations

Influ2 51-200 Professional Services

Influ2 is seeking a Director of Revenue Operations to align and optimize its go-to-market engine, creating unified revenue visibility from lead generation through renewals.

HubSpot Salesforce
8 hours, 48 minutes ago

Sales Operations Support Specialist

Your Business Internet Software & Services

NRI North America is seeking a Sales Operations Support Specialist to partner with Account Executives, vendors, and delivery teams to deliver accurate, responsive sales support and strong client outcomes.

Cisco Salesforce
9 hours, 3 minutes ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers