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Marketing Campaign & Strategy Leader

4 hours, 6 minutes ago
Canada
Full-time
Senior
Marketing Manager
Marketing and Growth
Affiliate Marketing Digital Marketing E-commerce Email Marketing Influencer Marketing
Apply Now
AlgaeCal

AlgaeCal

AlgaeCal specializes in producing natural algae-based calcium supplements that are clinically proven to increase bone density, utilizing a whole food approach derived from sustainably harvested marine algae rich in essential minerals.

Health Care Providers & Services
51-250
Founded 2006
View All Jobs 9

Description

  • Lead end-to-end planning, execution, launch, optimization, and reporting for D2C marketing campaigns.
  • Develop campaign and offer strategies that align channels, timing, landing pages, and promotions.
  • Use performance data to make strategic decisions and optimize campaign results.
  • Coordinate cross-functionally with Paid Media, Ecommerce, email, creative, analytics, customer service, product, finance, and senior leadership.
  • Manage customer journey touchpoints across paid media, email, social, affiliates, influencers, marketplaces, loyalty, and onsite experiences.
  • Identify and reduce revenue leakage caused by poor suppression logic, expired offers, coupon abuse, checkout issues, or conflicting messaging.
  • Oversee campaign budgets and help allocate spend across initiatives with a focus on profitability and unit economics.
  • Design and execute testing plans across offers, creative, UX, and funnels.
  • Ensure campaigns and claims remain accurate, compliant, and trustworthy in a health-related category.
  • Mentor, influence, and push back constructively to keep campaigns moving and stakeholders aligned.

Requirements

  • 2+ years of marketing leadership experience planning and executing D2C campaigns in an eCommerce environment.
  • Strong experience with full-funnel digital marketing across paid media, email, ecommerce, loyalty, social, affiliates, influencers, customer service, and marketplaces.
  • Demonstrated ability to use campaign metrics such as CPA, ROAS, revenue, customer segments, contribution margin, and EBITDA to guide decisions.
  • Experience designing and executing customer journeys from first click to checkout and purchase.
  • Strong understanding of offer strategy, landing pages, upsells, cross-sells, bundles, coupons, discount logic, and campaign mechanics.
  • Experience working with paid media teams and allocating campaign spend with a focus on profitability, not just surface-level ROAS.
  • Proven leadership, mentorship, and cross-functional coordination experience with channel owners, project managers, analysts, creatives, and senior leaders.
  • Ability to manage competing priorities across finance, product logistics, creative capacity, compliance, customer service, and channel constraints.
  • Strong familiarity with martech, adtech, attribution, and analytics tools; experience with Triple Whale and GA4 is preferred.
  • Strong testing strategy skills, including A/B, multivariate, UX, offer, funnel, and creative testing.
  • Solid understanding of UI/UX is a definite plus.
  • Experience in health-space marketing and an understanding of claims, disclaimers, and compliance requirements.
  • Humble, eager to learn, and a strong team player.

Benefits

  • Above-market pay for the right candidate.
  • A generous healthcare package.
  • Monthly team events and activities.
  • Flexible Stat Holidays with the option to bank days for later use.
  • Weekly team lunches.
  • Casual dress code.
  • Dog-friendly Yaletown office one block from SkyTrain.

Interested in this position?

Apply directly on the company website

Apply Now

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