Senior Retail Marketing Manager | Consumer Technology & Wearables

1 month ago
Contract
Senior
Sales and Business Development
Linda Werner & Associates, Inc

Linda Werner & Associates, Inc

Linda Werner & Associates, Inc. is a woman-owned staffing and consulting firm based in Seattle, established in 1996. The company specializes in connecting businesses with top talent in technical, content, and business domains. With over 25 years of experience, it operates nationwide and employs between 51 and 200 people, generating approximately $6 million in revenue. The firm offers a range of services, including technical communications, IT project management, business consulting, content management, and web solutions. It places professionals in roles such as content project managers, technical writers, UX designers, and more. Linda Werner & Associates serves various industries, including software, retail, financial services, and biotechnology, and is recognized for its commitment to building long-lasting relationships and providing personalized service to clients of all sizes.

writing & editing
11-50
Founded 1997

Description

  • Develop and execute integrated retail marketing strategies aligned with product launches, business objectives, and sales goals.
  • Lead retail marketing programs from strategy through execution, optimization, reporting, and post-campaign analysis.
  • Partner with Sales, Product Marketing, Channel Marketing, Integrated Marketing, Consumer Insights, Creative, Media, Communications, and retail partners.
  • Use consumer insights, audience segmentation, and performance data to inform strategy and improve campaign effectiveness.
  • Develop retail marketing plans that drive brand awareness, customer engagement, and product consideration.
  • Identify opportunities to improve the retail customer experience across owned and partner retail channels.
  • Present recommendations and performance insights to cross-functional stakeholders and leadership.

Requirements

  • 5+ years of retail marketing experience managing integrated marketing campaigns for consumer products.
  • Direct retail marketing experience is required, either client-side or agency-side supporting retail brands.
  • Experience in consumer technology, consumer electronics, wearable technology, luxury retail, or premium consumer brands.
  • Proven experience developing omnichannel retail marketing strategies that deliver measurable business and brand results.
  • Strong cross-functional leadership experience working across Marketing, Sales, Product, Creative, Media, Consumer Insights, and agency partners.
  • Experience leveraging consumer insights and campaign analytics to optimize marketing performance.
  • Excellent communication, project management, and stakeholder management skills.
  • Experience marketing products sold through national retail partners is preferred.
  • Background in brand strategy or integrated marketing is preferred.
  • Experience supporting product launches for consumer products is preferred.

Benefits

  • Remote work arrangement.
  • Contract 4-month position.
  • 40 hours per week.
  • Health insurance.
  • Dental insurance.
  • Vision insurance.
  • Life insurance.
  • Health savings account.
  • Paid time off.
  • Retirement plan.

Interested in this position?

Apply directly on the company website

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