Brand Marketing Manager

3 weeks, 6 days ago
Full-time
Mid Level
Sales and Business Development
CareDx

CareDx

CareDx is a pioneering transplant company offering genomics-based solutions for personalized care throughout the transplant journey, including innovative products like AlloSure® and AlloMap®.

Pharmaceuticals
251-1K

Description

  • Partner with brand marketing leadership to develop brand strategy, annual marketing plans, and campaign roadmaps.
  • Translate strategic priorities into program objectives, messaging frameworks, and execution plans.
  • Contribute to customer segmentation, messaging refinement, and channel strategy.
  • Synthesize market insights, performance data, and field feedback into strategic recommendations and optimization opportunities.
  • Lead development of promotional content and marketing assets across digital and print channels.
  • Own execution for webinars, email campaigns, and core print collateral, including timelines, logistics, and stakeholder alignment.
  • Partner with regional teams to maintain message consistency, scientific integrity, and audience relevance.
  • Support regional scientific meetings and provide planning oversight for sales-led regional events.
  • Lead marketing execution for select Tier 2 congresses, including dinner programs, logistics, materials, and on-site brand presence.
  • Define, track, and report KPIs and budget performance to measure effectiveness and ROI.

Requirements

  • Bachelor’s degree required.
  • 3–5 years of experience in marketing, communications, product marketing, or a related role.
  • Experience in diagnostics, medical devices, biotech, or pharma is preferred.
  • Ability to balance strategic thinking with hands-on execution.
  • Strong cross-functional collaboration skills and ability to influence without authority.
  • Comfort working in fast-paced, ambiguous environments and making decisions with incomplete information.
  • Results-oriented with a focus on ROI and performance metrics.
  • Strong proficiency in Microsoft PowerPoint and core business tools.
  • Ability to create clear, executive-ready materials.
  • Travel required for key conferences, team meetings, and important milestones.
  • MBA or other advanced degree is strongly preferred.
  • BA/BS in life sciences, molecular biology, or clinical science is preferred.
  • Experience supporting brand strategy, annual planning, or integrated campaign development is preferred.
  • Exposure to competitive intelligence, analytics, and market research/insights is preferred.

Benefits

  • Competitive base salary of $94,000–$125,000 for San Francisco Bay Area roles, or $84,000–$105,000 for remote US-only roles.
  • Eligible for additional discretionary bonuses/incentives and restricted stock units.
  • Health and welfare benefits, including a gym reimbursement program.
  • 401(k) savings plan match.
  • Employee Stock Purchase Plan.
  • Pre-tax commuter benefits.
  • Up to 30 days of paid leave annually for living organ or bone marrow donors.

Interested in this position?

Apply directly on the company website

Apply Now

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