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Director, Global Campaigns

1 month, 1 week ago
United States
Full-time
Lead
Lead Generation Specialist
Project and Program Management
CRM Email Marketing HubSpot Salesforce
Apply Now
Agiloft

Agiloft

Agiloft is a global leader in Contract Lifecycle Management (CLM) software, automating processes, reducing risk, and driving revenue for over 3 million users worldwide.

Capital Markets
51-250
Founded 1990
$45M raised
View All Jobs 7

Description

  • Develop and own the global demand generation and campaign strategy tied to New Logo pipeline, revenue, and bookings goals.
  • Set pipeline creation targets by region and segment, and own forecasting, budgeting, resource allocation, vendor negotiations, and contracting.
  • Build a prioritization framework across ABM, industry campaigns, lifecycle marketing, customer advocacy, and demand generation motions.
  • Lead integrated, multi-channel campaign programs across lifecycle email, webinars, virtual events, content syndication, ABM, and industry campaigns.
  • Build and manage quarterly campaign calendars with clear goals, owners, channels, and success metrics.
  • Partner with Content, Product Marketing, Digital Marketing, Brand, Customer Marketing, Marketing Operations, SDR, Sales, Partners, and Professional Services to align campaigns and execution.
  • Own email and lifecycle marketing strategy, including MQL-to-SQL handoff and behavioral/intent-triggered communications.
  • Leverage and influence content development to support campaign goals and messaging consistency.
  • Define success metrics, deliver regular reporting and insights, and optimize performance using quantitative and qualitative data.
  • Manage, mentor, and develop a geographically distributed team across NAM and EMEA campaigns and ABM.

Requirements

  • Bachelor's degree.
  • 10+ years of B2B marketing experience, including 5+ years in strategic demand generation or ABM at a high-tech company or tech-focused agency; legal tech experience preferred.
  • 5+ years of people management experience, including leadership of geographically distributed teams and 3+ years leading multi-functional marketing teams.
  • Experience leading global or multi-region marketing programs, including EMEA markets.
  • Proven experience in customer marketing and/or customer advocacy program management.
  • Hands-on experience with CRM and marketing/ABM tools such as Salesforce and HubSpot or Marketo; experience with 6sense, Demandbase, Clay, ZoomInfo, Clearbit, Folloze, Mutiny, or Qualified is a plus.
  • Demonstrated experience leading adoption of generative AI and AI-enabled marketing technologies.
  • Proficiency using AI tools such as Claude, Glean, Perplexity, and ChatGPT.
  • Strong analytical, project management, and cross-functional collaboration skills.
  • Excellent communication skills and the ability to perform in a demanding, high-growth environment.

Benefits

  • Flexible working environment that supports healthy work/life balance.
  • Floating holidays.
  • Quarterly wellness day with no questions asked.
  • Support for Employee Resource Groups (ERGs).
  • Commitment to an inclusive workplace and accommodations during the recruiting process.

Interested in this position?

Apply directly on the company website

Apply Now

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