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Senior Growth Marketing Manager

6 hours, 27 minutes ago
United States
Full-time
Senior
Growth Marketing Manager
Marketing and Growth
CRM Email Marketing Google Ads HubSpot LinkedIn Ads Social Media Marketing
Apply Now
Abacus Insights

Abacus Insights

Abacus Insights simplifies healthcare data with intelligent solutions, unlocking data value and empowering health plans, consumers, and providers.

Insurance
51-250
Founded 2017
$82M raised
View All Jobs 2

Description

  • Own the strategy, planning, execution, and optimization of multi-touch, multi-channel demand generation programs tied to pipeline and revenue goals.
  • Translate business objectives into integrated campaign strategies, audience segmentation frameworks, and channel plans.
  • Test and run manual ABM campaigns across HubSpot, LinkedIn, Apollo, email, social, and custom landing pages.
  • Define and manage campaign success metrics, including influenced revenue, pipeline contribution, CPL, conversion rates, and ROI.
  • Analyze performance trends and adjust campaigns to improve outcomes and scale what works.
  • Lead campaign messaging and content strategy across email, paid media, landing pages, newsletters, and lifecycle programs.
  • Create and oversee long-form and short-form campaign content tailored to executive buyers, economic decision-makers, and practitioner users.
  • Advise on HubSpot workflows, lead management, reporting, and attribution.
  • Manage and optimize LinkedIn Ads campaigns, including audience strategy, creative testing, budget allocation, and performance tuning.
  • Provide creative direction and campaign requirements to designers and external partners while influencing cross-functional stakeholders with data-backed recommendations.

Requirements

  • 7+ years of progressive experience in B2B growth marketing, demand generation, or campaign marketing, with preference for health plan or health technology experience.
  • 5+ years of hands-on experience owning multi-channel campaigns using HubSpot or a comparable marketing automation platform.
  • 5+ years of direct experience managing and optimizing paid media programs, with deep expertise in LinkedIn Ads Manager.
  • Proven experience executing manual ABM campaigns using LinkedIn Sales Navigator, CRM account mapping, and personalized multi-channel outreach.
  • Demonstrated success driving measurable pipeline and revenue impact through integrated marketing campaigns.
  • Strong strategic and analytical skills with the ability to translate data into insights and action.
  • Exceptional writing, editing, and messaging skills, supported by a portfolio of campaign and content examples.
  • Ability to operate autonomously, prioritize effectively, and lead complex initiatives in a fast-paced environment.
  • Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
  • Preferred: experience writing or overseeing press releases, newsletters, video scripts, executive messaging, and thought leadership content.
  • Preferred: experience managing agency relationships and performance.
  • Preferred: familiarity with advanced attribution models, experimentation frameworks, or AI-enabled marketing workflows.

Benefits

  • Compensation includes base salary, performance bonus eligibility, and equity grants.
  • Unlimited paid time off.
  • Work from anywhere flexibility.
  • Comprehensive health coverage with multiple plan options.
  • Equity for every employee.
  • Growth-focused environment with support for professional development.
  • Home office setup allowance.
  • Monthly cell phone allowance.

Interested in this position?

Apply directly on the company website

Apply Now

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