Senior Manager, Organic Growth & Website Experience

7 hours, 44 minutes ago
Full-time
Lead
Design and User Experience
Wave

Wave

Wave is a small business software company that offers a suite of money management tools including invoicing, accounting, credit card processing, payroll, receipt scanning, and personal finance tools. With 2.5 million customers worldwide, Wave provides ...

Internet Software & Services
251-1K
Founded 2010
$80M raised

Description

  • Develop and execute organic growth initiatives across SEO, AI search, and owned digital experiences to increase qualified traffic, sign-ups, activation, and revenue.
  • Develop Wave’s approach to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
  • Monitor shifts in search and discovery behavior and identify opportunities to improve visibility and market leadership.
  • Evaluate emerging channels, technologies, and AI platforms that shape how small business owners discover solutions.
  • Establish reporting and dashboards to track performance and business impact.
  • Own the website strategy, roadmap, and performance across Wave’s digital properties.
  • Ensure the website delivers a best-in-class experience that supports acquisition, education, activation, and conversion.
  • Build and lead an experimentation program focused on improving conversion rates and customer journeys.
  • Partner with Product, Design, and Lifecycle Marketing to optimize key customer website flows.
  • Lead technical SEO, site architecture, structured data, and content optimization initiatives.
  • Partner with Product Marketing and Content to create search-informed content that drives acquisition and engagement.
  • Continuously test and refine messaging, topics, and format based on data and audience insights.

Requirements

  • 8+ years of experience in SEO, organic growth, website optimization, or growth marketing.
  • Proven success growing acquisition, conversion, and revenue in a SaaS, fintech, or product-led growth environment.
  • Deep expertise in technical SEO, content strategy, website optimization, and CRO.
  • Strong understanding of AEO, GEO, AI search, and the future of digital discovery.
  • Experience with analytics, experimentation, and SEO platforms.
  • Strong analytical, strategic, and cross-functional leadership skills.
  • 3+ years of people leadership experience.
  • Experience working in a SaaS, fintech, or product-led growth company (preferred).

Benefits

  • $114,500 - $129,000 a year.
  • Bonus structure.
  • Employer-paid benefits plan.
  • Health & wellness flex account.
  • Professional development account.
  • Wellness days.
  • Paid holiday shutdown.
  • Wave Days: extra vacation days in the summer.
  • Get A-Wave Program: work from anywhere in the world up to 90 days.

Interested in this position?

Apply directly on the company website

Apply Now

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