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Marketing Operations Analyst

3 weeks ago
United States
Full-time
Junior
Business Intelligence Analyst
Business Intelligence
Asana CRM Digital Marketing Google Tag Manager Salesforce
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A-LIGN

A-LIGN

A-LIGN provides comprehensive compliance and cybersecurity solutions, specializing in helping businesses navigate the complexities of security assessments and audits across various industries.

Professional Services
251-1K
Founded 2009
View All Jobs 8

Description

  • Generate weekly, monthly, and quarterly marketing reports to measure performance and identify trends.
  • Analyze campaign, lead generation, and funnel data and provide optimization recommendations.
  • Support cross-functional operating cadences by preparing reporting and tracking action items.
  • Administer data orchestration platforms such as RingLead to support data quality initiatives.
  • Execute enrichment programs using first-party and third-party data, intent platforms, AI research tools, and marketing databases.
  • Monitor, audit, and improve CRM and marketing database hygiene for accuracy and compliance.
  • Assist with lead routing, lead scoring, segmentation, and other marketing operations workflows.
  • Support marketing automation platforms, including campaign execution, email deployment, and lifecycle programs.
  • Troubleshoot marketing automation and CRM issues with internal stakeholders.
  • Create and maintain dashboards, reports, KPI tracking, project documentation, workflows, and process guides.
  • Collaborate with marketing, sales, and GTM operations teams on programs and initiatives.
  • Manage marketing project requests, timelines, and deliverables using Asana and other tools.
  • Identify opportunities to automate manual tasks and improve operational efficiency.

Requirements

  • Bachelor’s degree in business, analytics, finance, economics, marketing, or a related field.
  • 2–4 years of experience in Marketing Operations, Marketing Analytics, Demand Generation, Digital Marketing, or a related field.
  • Hands-on experience with CRM and GTM systems; Salesforce required.
  • Experience with Pardot, Outreach, or other sales/marketing efficiency tools is a plus.
  • Experience building and maintaining reports, dashboards, and operational metrics for GTM teams.
  • Demonstrated cross-functional experience working with Sales, Marketing, and/or Partner stakeholders.
  • Strong analytical skills with exceptional attention to detail.
  • Highly organized with strong project management discipline and the ability to manage multiple priorities.
  • Proactive problem-solving mindset with the ability to drive initiatives with minimal oversight.
  • Clear communicator able to present insights to technical and non-technical audiences.
  • Comfortable working with complex datasets and translating data into business insights.
  • Advanced proficiency in Excel and strong working knowledge of Salesforce.
  • Ability to thrive in a fast-paced, high-growth environment with evolving priorities.

Benefits

  • Healthcare, dental, and vision benefits.
  • Employer-paid life insurance and disability insurance.
  • Employee Assistance Program (EAP).
  • Pet insurance.
  • 401(k) plan with employer matching.
  • Competitive bonus structure.
  • Home office reimbursement.
  • Certification reimbursement.
  • Personalized career coaching.
  • Generous paid time off.
  • Paid office closure from December 25 to January 1.
  • Vacation bonus.
  • Summer hours.

Interested in this position?

Apply directly on the company website

Apply Now

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