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Senior Field Marketing Manager

8 hours, 17 minutes ago
United States
Contract
Senior
Sales Manager
Sales and Business Development
Digital Marketing Generative AI Microservices Salesforce
Apply Now
ZoomInfo

ZoomInfo

ZoomInfo provides a comprehensive B2B database that offers accurate and actionable contact and company intelligence, enabling sales and marketing teams to enhance their campaigns and improve prospecting efforts through access to direct dial phone numbe...

Professional Services
1K-5K
Founded 2000
View All Jobs 30

Description

  • Lead the strategy and execution of field and event marketing plans for an assigned segment, including budget management, goal-setting, and KPI tracking.
  • Partner closely with sales leaders, account executives, and SDRs to identify priorities and develop programs that engage priority accounts.
  • Plan and execute online and offline activations such as trade shows, conferences, executive roundtables, luncheons, dinners, direct mail, e-gifting, and proprietary events.
  • Own event activation logistics, including venue selection, communications, speaker management, attendee engagement, and post-event follow-up.
  • Collaborate with events, demand generation, marketing operations, and creative teams to align campaigns and maximize effectiveness.
  • Monitor, analyze, and report on campaign performance to marketing and sales leadership.
  • Use AI-powered analytics, predictive modeling, attribution, and sentiment analysis to optimize campaigns and demonstrate impact on pipeline and revenue.
  • Share best practices and help evangelize AI-powered workflows across marketing and sales partnerships.

Requirements

  • 5-7 years of B2B marketing experience, including at least 4 years in field marketing or event marketing for a high-tech or SaaS company.
  • Proven success developing and executing integrated campaigns that drive measurable pipeline and revenue growth.
  • Experience leveraging AI tools for marketing, including generative AI for content creation, predictive analytics for targeting and scoring, and AI-powered personalization at scale.
  • Ability to combine field marketing scale with account-level personalization and strategic thinking.
  • Strong analytical and strategic planning skills with the ability to turn business objectives into actionable marketing strategies.
  • Comfort working with AI-generated insights and translating data into recommendations.
  • Exceptional interpersonal and communication skills with a strong track record of building relationships with sales leaders and cross-functional partners.
  • Experience using MarTech tools such as Marketo, Outreach, Salesforce, Splashthat, and Reachdesk.
  • Experience using AI-powered tools such as Claude, Jasper, Copy.ai, or similar generative AI platforms.
  • Ability to travel up to 20% of the time.

Benefits

  • Base salary range of $104,650 to $164,450 USD.
  • Additional compensation may include bonus, commission, and equity.
  • Comprehensive benefits package.
  • Holistic mind, body, and lifestyle programs designed for overall well-being.
  • Remote work environment.

Interested in this position?

Apply directly on the company website

Apply Now

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