RemoteLeaf Logo
Log in Sign up

Head of Growth Marketing

1 month, 4 weeks ago
United States
Full-time
Lead
Growth Marketing Manager
Marketing and Growth
SEO SQL Tableau
Apply Now
Zicasso

Zicasso

Zicasso is an online luxury travel referral service that connects discerning travelers with the top 10% of travel specialists, allowing them to receive customized itineraries tailored to their preferences and needs.

Consumer Services
51-250
Founded 2006
View All Jobs 6

Description

  • Own the top-down quantitative view of all paid media and use MMM and incrementality testing to guide budget allocation, pipeline forecasting, and revenue planning.
  • Design a multi-layered attribution approach using MMM, lift studies, geo-holdouts, and platform-level tests to evaluate channel performance and support upper-funnel investment.
  • Partner with Data Science to translate business goals into data requirements and convert model outputs into actions for the paid media team.
  • Own Google as the primary growth channel, including intent segmentation, Performance Max versus Search tradeoffs, and Smart Bidding signal strategy.
  • Orchestrate full-funnel strategy across Google, Meta, YouTube, Microsoft Ads, and programmatic channels.
  • Develop retargeting and lead-nurture programs for high-intent travelers who do not convert on first touch.
  • Lead landing page and lead-flow conversion rate optimization in partnership with Product.
  • Build and manage a structured experimentation system that logs tests, validates hypotheses, and ties results to investment decisions.
  • Lead, coach, and set analytical guardrails for a growth team of 4-6 people.
  • Partner with Creative, Content, Brand, Product, Data, and Operations to improve creative performance, lead quality, and traveler-specialist matching.

Requirements

  • 10+ years in growth or performance marketing, with meaningful experience in high-AOV, high-consideration B2C categories such as luxury, travel, real estate, financial services, or complex lead generation.
  • Experience managing multi-million-dollar media budgets.
  • Hands-on experience with MMM, incrementality testing, and multi-touch attribution for long conversion windows.
  • Experience building attribution or measurement infrastructure from the ground up.
  • Experience with offline conversion pipelines, server-side conversion APIs, or LTV-based bidding signals is a plus.
  • Experience building repeatable testing systems that connect experiments to budget and roadmap decisions.
  • Strong quantitative fluency with SQL, Tableau or equivalent BI tools, and advanced spreadsheets.
  • Experience leading and developing a senior growth team.
  • Strong executive communication skills and the ability to defend allocation decisions with model outputs.
  • All applications must be submitted in English.

Benefits

  • Remote work from your home base with flexible hours.
  • Competitive compensation and benefits package, including medical, dental, and vision coverage.
  • Open Paid Time Off policy plus 10 company-paid holidays.
  • Stock options package.
  • 401(k) retirement plan with employer matching.
  • Substantially discounted luxury travel during the off-season.
  • Annual learning and development stipend.
  • Two company-sponsored business trips each year to international destinations served by the company.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

iFood

Especialista de Growth (Insigths e Automações)

iFood 5K-10K Air Freight & Logistics

O iFood busca um(a) profissional para atuar com planejamento de growth orientado por dados e IA, transformando análises e automações em decisões estratégicas para apoiar a execução e o crescimento do negócio.

Brazil Senior Data Analyst Growth Marketing Manager
Agile Databricks Generative AI LLM Looker Power BI Python R SQL Tableau
13 hours, 43 minutes ago
A

Director of Growth Creative Strategy

ARMRA® 51-200 Retail Health and Personal Care Products

ARMRA is hiring a remote Director of Growth Creative Strategy to lead its performance creative engine and scale customer acquisition through cross-functional, data-informed creative operations.

United States Full-time Lead Graphic Designer Growth Marketing Manager
Figma Google Ads TikTok
14 hours, 28 minutes ago
Capgemini

FBS Director of Growth & Execution

Capgemini 100K+ Internet Software & Services

Farmers Business Services is seeking a growth-focused professional to drive profitable business outcomes for Farmers Insurance through analytics, cross-functional collaboration, and end-to-end execution of strategic initiatives.

Mexico Brazil Full-time Lead Growth Marketing Manager Operations Manager
UX Design
1 day, 14 hours ago
ScaleSource

Head of Growth & Operations (remote from anywhere)

ScaleSource 11-50 Professional Services

Calvin Smith’s remote Head of Growth & Operations will build and run the systems behind a coaching, media, and consulting business, turning multiple content and revenue streams into one accountable operating engine.

Philippines Colombia South Africa Kenya Indonesia Mexico Full-time Lead Executive Assistant Growth Marketing Manager
$24k-$84k
CRM
1 day, 14 hours ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers