RemoteLeaf Logo
Log in Sign up

Head of Growth Marketing

1 week, 4 days ago
United States
Full-time
Lead
Growth Marketing Manager
Marketing and Growth
SEO SQL Tableau
Apply Now
Zicasso

Zicasso

Zicasso is an online luxury travel referral service that connects discerning travelers with the top 10% of travel specialists, allowing them to receive customized itineraries tailored to their preferences and needs.

Consumer Services
51-250
Founded 2006
View All Jobs 6

Description

  • Own the top-down quantitative view of all paid media and use MMM and incrementality testing to guide budget allocation, pipeline forecasting, and revenue planning.
  • Design a multi-layered attribution approach using MMM, lift studies, geo-holdouts, and platform-level tests to evaluate channel performance and support upper-funnel investment.
  • Partner with Data Science to translate business goals into data requirements and convert model outputs into actions for the paid media team.
  • Own Google as the primary growth channel, including intent segmentation, Performance Max versus Search tradeoffs, and Smart Bidding signal strategy.
  • Orchestrate full-funnel strategy across Google, Meta, YouTube, Microsoft Ads, and programmatic channels.
  • Develop retargeting and lead-nurture programs for high-intent travelers who do not convert on first touch.
  • Lead landing page and lead-flow conversion rate optimization in partnership with Product.
  • Build and manage a structured experimentation system that logs tests, validates hypotheses, and ties results to investment decisions.
  • Lead, coach, and set analytical guardrails for a growth team of 4-6 people.
  • Partner with Creative, Content, Brand, Product, Data, and Operations to improve creative performance, lead quality, and traveler-specialist matching.

Requirements

  • 10+ years in growth or performance marketing, with meaningful experience in high-AOV, high-consideration B2C categories such as luxury, travel, real estate, financial services, or complex lead generation.
  • Experience managing multi-million-dollar media budgets.
  • Hands-on experience with MMM, incrementality testing, and multi-touch attribution for long conversion windows.
  • Experience building attribution or measurement infrastructure from the ground up.
  • Experience with offline conversion pipelines, server-side conversion APIs, or LTV-based bidding signals is a plus.
  • Experience building repeatable testing systems that connect experiments to budget and roadmap decisions.
  • Strong quantitative fluency with SQL, Tableau or equivalent BI tools, and advanced spreadsheets.
  • Experience leading and developing a senior growth team.
  • Strong executive communication skills and the ability to defend allocation decisions with model outputs.
  • All applications must be submitted in English.

Benefits

  • Remote work from your home base with flexible hours.
  • Competitive compensation and benefits package, including medical, dental, and vision coverage.
  • Open Paid Time Off policy plus 10 company-paid holidays.
  • Stock options package.
  • 401(k) retirement plan with employer matching.
  • Substantially discounted luxury travel during the off-season.
  • Annual learning and development stipend.
  • Two company-sponsored business trips each year to international destinations served by the company.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

MLabs

Growth Marketing Lead

MLabs 11-50 Internet Software & Services

Growth Marketing Lead for an innovative fintech client building an onchain broker layer for global markets, focused on driving end-to-end user acquisition for traders across traditional and decentralized finance.

United States United Kingdom Europe Germany Full-time Junior Growth Marketing Manager
$150k-$250k
Affiliate Marketing Amplitude Content Marketing Email Marketing Instagram API Keyword Research Mixpanel SEO TikTok
2 hours, 10 minutes ago
M-Files

Senior Growth Marketing Manager (Remote, United States, EST/CST)

M-Files 251-1K Professional Services

M-Files is hiring two Senior Growth Marketing Managers to lead AI-powered, account-based demand generation programs across North America, with a focus on creating qualified pipeline and bookings from target accounts.

United States Full-time Senior Growth Marketing Manager
HubSpot Salesforce
2 hours, 30 minutes ago
Adoreal

Senior Manager, Growth Marketing

Adoreal 1-10 Health Care Providers & Services

Adoreal is seeking a Senior Manager, Growth Marketing to own multi-channel growth strategy across elective medicine practices and drive performance for new onboarding and existing accounts.

United States Full-time Lead Growth Marketing Manager
Email Marketing Facebook Ads Google Ads HIPAA SEO
2 hours, 30 minutes ago
Hadley Designs

Head of DTC Operations

Hadley Designs 1-10 Specialty Retail

Hadley Designs is hiring a Director of DTC Growth to lead Shopify and TikTok Shop as a general manager focused on scaling profitable direct-to-consumer revenue for its screen-free children’s learning brand.

Anywhere Full-time Lead Growth Marketing Manager Operations Manager
Affiliate Marketing Email Marketing Facebook Ads SEO Shopify TikTok
2 hours, 45 minutes ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers