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Director of Growth Creative Strategy

6 hours, 9 minutes ago
United States
Full-time
Lead
Graphic Designer
Design and User Experience
Figma Google Ads TikTok
Apply Now

ARMRA®

ARMRA sells bovine colostrum products under the ARMRA Colostrum™ brand, marketed as a whole-food wellness product for gut, immune health, metabolism, fitness performance, skin, and hair.

Retail Health and Personal Care Products
51-200
Founded 2020
View All Jobs 3

Description

  • Own and continuously evolve ARMRA’s performance creative strategy across acquisition channels.
  • Build and optimize creative testing frameworks, hook-farm systems, and content production workflows.
  • Develop scalable playbooks for concepting, UGC sourcing, scripting, editing, post-production, and creative QA.
  • Develop channel-specific creative roadmaps across Meta, TikTok, YouTube, Google/P-Max, Display, Audio, and emerging platforms.
  • Partner with Growth Marketing to improve creative performance, scale spend efficiently, and achieve CAC goals.
  • Define creative KPIs and success metrics, including thumb-stop rate, CTR, CVR, CAC, MER, and incremental ROAS.
  • Analyze creative performance and translate insights into actionable testing plans and creative briefs.
  • Lead creative experimentation initiatives, including incrementality testing, audience testing, and messaging validation.
  • Partner with Brand, Product, Retention, Community, and Growth teams to align creative strategies with business priorities.
  • Lead and mentor creative talent and manage relationships with freelance creators, UGC talent, production partners, and agencies.
  • Own creative asset organization, reporting systems, and performance dashboards.
  • Evaluate and implement new creative technologies, AI tools, and automation opportunities to improve speed and efficiency.

Requirements

  • 7–10+ years driving performance creative for a growth-stage DTC brand, ideally in CPG, wellness, or beauty.
  • Track record of scaling Meta and TikTok spend while maintaining or lowering CAC.
  • Experience turning concepts into live ads in under 72 hours in a rapid-iteration environment.
  • Ability to work comfortably with performance data, including ROAS tables, lift-study results, and pixel diagnostics.
  • Proven people leadership experience hiring, coaching, and developing small in-house creative teams while managing freelance and agency partners.
  • Deep network of UGC creators, editors, and motion designers available immediately.
  • Fluency with Ads Manager, TikTok Ads, GA4, Northbeam or Rockerbox, Premiere or Final Cut, Figma or Canva, Airtable, and automation tools such as Zapier or Make.
  • Ability to operate proactively in a fast-moving, ambiguity-heavy environment.
  • Experience with incremental testing, audience testing, and messaging validation is preferred.
  • Background in growth-stage consumer brands or health and wellness is preferred.

Benefits

  • Full-time remote position.
  • Monday-Friday schedule, 9am to 6pm EST.
  • Opportunity to lead a high-impact growth function at a mission-driven company.
  • Equal opportunity employer with inclusive hiring practices.

Interested in this position?

Apply directly on the company website

Apply Now

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