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Product Marketing Manager - AI-Native Healthcare SaaS

4 months, 3 weeks ago
India, United States
Full-time
Mid Level
Lead Generation Specialist
Product Management
Content Marketing Email Marketing Figma HIPAA HubSpot SEO
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Zenara

Zenara

Zenara provides a solution that transforms the intake process into an efficient and profitable system for behavioral health, addressing challenges such as delays, fragmented tools, and inadequate preparation for clinicians, ultimately enhancing patient...

Health Care Providers & Services
View All Jobs 9

Description

  • Own product positioning and messaging for psychiatrists, practice managers, and health systems in the US behavioral health market.
  • Develop and execute demand generation campaigns across content, email, events, partnerships, and conferences.
  • Create and manage campaign calendars aligned with product launches, ICP segments, and sales priorities.
  • Produce GTM collateral including one-pagers, pitch decks, case studies, ROI calculators, and sales enablement materials.
  • Support sales with battle cards, objection-handling guides, demo scripts, and prospect-facing assets.
  • Manage content strategy, including editorial planning, thought leadership, blogs, emails, and social content.
  • Track and report on funnel performance, ROI by channel, conversion metrics, and pipeline impact.
  • Conduct competitive intelligence and use market insights to refine differentiation and product strategy.
  • Write and optimize website and landing page copy to improve clarity and conversions.
  • Create customer stories and success narratives by interviewing clients and turning them into marketing assets.

Requirements

  • 4-8 years of experience in product marketing for B2B SaaS, including positioning and launching products for enterprise buyers.
  • Experience owning or significantly influencing demand generation or campaign-led growth that produces pipeline.
  • Familiarity with marketing performance metrics such as CAC, conversion rates, funnel drop-off, and ROI by channel.
  • Experience with event- or conference-driven marketing, preferably in healthcare.
  • Experience marketing to US healthcare buyers such as providers, practices, and health systems.
  • Excellent writing skills with the ability to create concise, clinically relevant marketing copy; writing sample required.
  • B2B SaaS marketing experience with knowledge of enterprise sales cycles, buyer personas, and content strategy.
  • Willingness to work US-overlap hours from IST and communicate fluently with American healthcare professionals.
  • Strong English communication skills for asynchronous collaboration, briefs, positioning documents, and campaign plans.
  • Preferred: experience in behavioral health or mental health.
  • Preferred: background marketing AI or technology products to clinical audiences.
  • Preferred: familiarity with HubSpot or similar marketing automation platforms.
  • Preferred: understanding of healthcare compliance, including HIPAA and clinical accuracy standards.
  • Preferred: experience managing multi-channel campaigns across content, email, paid ads, and events.
  • Nice to have: basic design skills in Canva or Figma.
  • Nice to have: experience in SEO and content marketing.
  • Nice to have: experience creating video content and webinars.
  • Nice to have: previous startup experience, ideally Series A or earlier.

Benefits

  • Salary range of ₹18–30 LPA, based on skills and responsibilities.
  • Remote work options available throughout India.
  • Equipment allowance provided.
  • Locally recognized holidays in India.
  • Flexible paid time off policy.
  • Direct access to product and GTM leadership.
  • Opportunity to build marketing practices from the ground up.

Interested in this position?

Apply directly on the company website

Apply Now

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