Senior Product Marketing Manager

2 hours, 49 minutes ago
Full-time
Senior
Product Management
Influ2

Influ2

Influ2 is a person-based marketing platform revolutionizing B2B marketing by targeting decision makers and boosting conversion rates for global enterprises.

Professional Services
51-250
Founded 2017
$3M raised

Description

  • Develop sales enablement tools and training that help Account Executives and Sales Development teams communicate value, handle objections, and win deals.
  • Lead competitive intelligence, including competitor tracking, market analysis, and win/loss research.
  • Develop and execute go-to-market strategies for new products and features, from positioning through launch readiness and adoption.
  • Define the customer education strategy and create programs that support product understanding and adoption.
  • Develop product positioning and messaging based on product capabilities, customer needs, and market context.
  • Create product marketing content, including demos, sales decks, videos, white papers, and presentations.
  • Define success metrics, track product marketing performance, and use insights to prioritize and improve programs.
  • Collaborate with Product, Sales, Marketing, and Customer teams to advance business priorities.

Requirements

  • 7+ years of product marketing experience in B2B technology.
  • Experience in martech, account-based marketing, or an adjacent field preferred.
  • Proven success developing and executing go-to-market strategies.
  • Strong understanding of mid-market and enterprise buying cycles in sales-led organizations.
  • Experience leading competitive intelligence programs or win/loss analysis.
  • Experience collaborating cross-functionally with Product Management, Sales, and Customer Success.
  • Proficiency with HubSpot, Salesforce, Storylane, and Claude.
  • Ability to turn complex products into clear, differentiated positioning and messaging.
  • Ability to analyze customer feedback, competitive intelligence, sales data, and market signals to set priorities.
  • Marketing, business, or related degree preferred but optional.

Benefits

  • Remote work flexibility with no fixed working hours.
  • Unlimited vacation policy.
  • Generous parental leave and structured PTO policies.
  • Comprehensive medical, dental, and vision coverage.
  • Opportunity to shape the role and directly influence product marketing as the business grows.
  • Direct collaboration with Product, Sales, Marketing, and Customer teams.

Interested in this position?

Apply directly on the company website

Apply Now

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