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Senior Product Marketing Manager

14 hours, 32 minutes ago
United States
Full-time
Senior
Product Marketing Manager
Product Management
HubSpot Salesforce
Apply Now
Influ2

Influ2

Influ2 is a person-based marketing platform revolutionizing B2B marketing by targeting decision makers and boosting conversion rates for global enterprises.

Professional Services
51-200
Founded 2017
$3M raised
View All Jobs 5

Description

  • Develop product positioning and messaging that differentiates Influ2 in the market.
  • Lead go-to-market strategy and launches for new products and features, from positioning through adoption.
  • Create sales enablement tools and training to help Account Executives and Sales Development teams communicate value, handle objections, and win deals.
  • Run the competitive intelligence program, including competitor tracking, market analysis, and win/loss analysis.
  • Translate positioning into product demos, sales decks, videos, white papers, and presentations.
  • Develop customer education programs that help customers understand and adopt Influ2 capabilities.
  • Partner with Product, Sales, Marketing, Customer Success, and other cross-functional teams.
  • Define product marketing performance metrics, track results, and improve programs based on insights.

Requirements

  • 7+ years of product marketing experience in the B2B technology industry.
  • Proven experience developing and executing go-to-market strategies.
  • Strong understanding of mid-market and enterprise buying cycles in sales-led organizations.
  • Experience leading competitive intelligence initiatives or win/loss analysis.
  • Experience collaborating with product management, sales, and customer success teams.
  • Ability to translate complex products into clear buyer- and seller-focused positioning and messaging.
  • Ability to synthesize customer feedback, sales data, competitive intelligence, and market signals into priorities.
  • Proficiency with HubSpot, Salesforce, Storylane, and Claude.
  • Experience in martech, ABM, or an adjacent space is preferred.
  • Degree in marketing, business, or a related field is preferred but optional.

Benefits

  • Remote work flexibility with no fixed working hours.
  • Unlimited vacation policy.
  • Generous parental leave and additional PTO policies.
  • Comprehensive medical, dental, and vision coverage.
  • Opportunity to shape the role and directly influence Influ2's market positioning and go-to-market strategy.
  • Cross-functional collaboration with Product, Sales, Marketing, and Customer teams.

Interested in this position?

Apply directly on the company website

Apply Now

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