Director, Product Marketing & Go-to-Market

3 hours, 20 minutes ago
Really Great Reading

Really Great Reading

Really Great Reading is a pioneer in evidence-based literacy instruction, specializing in raising reading scores and preventing/remediating reading failure. With a focus on foundational literacy skills, they provide tools and knowledge to educators for...

Diversified Consumer Services
11-50
Founded 2005

Description

  • Lead go-to-market planning for new products and major releases, aligning cross-functional teams on timing, readiness, and success metrics.
  • Own product positioning and messaging across campaigns, sales materials, and customer communications.
  • Partner with Product and Finance on pricing and packaging decisions.
  • Build and lead sales enablement programs, including playbooks, battlecards, launch training, and enablement calendars.
  • Partner with Sales and field teams to improve buyer messaging and product positioning.
  • Lead competitive intelligence, win/loss analysis, and voice-of-customer programs.
  • Use AI-assisted research and analysis to strengthen market and competitive insights.
  • Lead and develop the Product Marketing Manager.
  • Measure product marketing impact on pipeline, adoption, retention, and expansion, and improve programs based on results.

Requirements

  • Bachelor’s degree in marketing, business, or a related field, or equivalent professional experience.
  • 8+ years of product marketing experience, including 3+ years leading product launches or go-to-market programs.
  • Experience leading a major product launch end to end, from positioning through post-launch measurement.
  • Experience building and measuring an effective sales enablement program.
  • Experience shaping pricing and packaging decisions.
  • Strong positioning, messaging, and writing skills for buyers and sales teams.
  • Experience managing and developing at least one product marketer.
  • Experience working directly with Sales and field teams, including customer calls and training.
  • Hands-on experience using AI tools for research, competitive analysis, or content development.
  • B2B experience with long, multi-stakeholder buying cycles.
  • K–12 education or EdTech experience, especially selling to school districts, preferred.
  • Familiarity with the Science of Reading or literacy instruction preferred.
  • Experience with win/loss, voice-of-customer, customer marketing, or evidence-based product claims preferred.
  • Ability to work at a computer for extended periods and participate in virtual meetings.

Benefits

  • Fully remote work environment.
  • Professional growth opportunities in a collaborative workplace.
  • Equal opportunity employer committed to diversity, inclusion, and educational equity.

Interested in this position?

Apply directly on the company website

Apply Now

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