Product Marketing Associate

1 day, 4 hours ago
Full-time
Mid Level
Marketing and Growth
Edelman Financial Engines

Edelman Financial Engines

Edelman Financial Engines is America's top independent financial planning and investment advisory firm, serving 1.3 million households with $241 billion in assets. They offer investing, financial planning, wealth management, retirement planning, and pe...

Capital Markets
1K-5K
Founded 1986

Description

  • Design, develop, and execute multichannel marketing programs that drive advisor engagement and Employee Planning growth.
  • Analyze program performance and advisor engagement to identify opportunities and improve marketing effectiveness.
  • Research employee financial needs, behaviors, and preferences to define audience segments and marketing experiences.
  • Translate audience insights into relevant positioning, messaging, and marketing strategies.
  • Partner with Engagement Center, Product, Analytics, and other cross-functional teams to develop and optimize marketing programs.
  • Support project management for additional Integrated Marketing programs as needed.

Requirements

  • 3–5 years of experience delivering compelling, impactful work in related roles.
  • Bachelor’s degree in Marketing, Business, or a related field, or equivalent work experience.
  • Financial services industry experience preferred.
  • Strong research skills and interest in understanding user behavior and preferences.
  • Creative thinker and storyteller who can develop innovative marketing ideas.
  • Strong writing skills, including the ability to simplify complex concepts.
  • Experience collaborating with creative partners such as writers and designers.
  • Ability to build effective cross-functional partnerships inside and outside marketing.
  • Organized and detail-oriented, with the ability to manage projects efficiently.

Benefits

  • Expected national base salary of $71,800–$95,800.
  • Potential eligibility for discretionary bonus compensation.
  • Health, dental, and other wellness plans.
  • 401(k) contributions.

Interested in this position?

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