Expansion Marketing Manager

4 weeks ago
Full-time
Mid Level
Product Management
Xolo

Xolo

Xolo provides comprehensive compliance, taxation, invoicing, and administrative solutions specifically designed for independent solopreneurs, enabling them to efficiently manage their business operations both locally and globally.

Diversified Financial Services
51-250
Founded 2015
$9M raised

Description

  • Own the expansion growth plan across the full funnel, including awareness, acquisition, activation, conversion, retention, and referral.
  • Identify bottlenecks and opportunities across web, onboarding, and product experience journeys.
  • Lead a continuous experimentation cycle from research and hypothesis development to prioritizing the experimentation backlog.
  • Partner with Product and Growth teams to run tests across messaging, landing pages, and onboarding flows.
  • Own the ideal customer profile and segmentation strategy, including conversion and retention drivers.
  • Help craft and execute Xolo’s go-to-market strategy, including positioning, packaging, launch planning, and adoption strategy.
  • Explore partnerships and co-marketing opportunities that support the growth plan.
  • Collaborate closely with Product, Performance Marketing, Customer Success, and Operations to improve offerings and funnel performance.

Requirements

  • 3+ years of experience in growth marketing in SaaS, fintech, or a similar product-led environment.
  • Hands-on experience with the freelance or self-employment ecosystem, including common pain points, mental models, and objections.
  • Experience working with the Italian and Dutch markets is a plus.
  • Strong growth toolkit including research, hypothesis-driven thinking, prioritization frameworks, experimentation, and learning loops.
  • Comfort owning metrics and making decisions based on data such as conversion, activation, CAC/payback, retention, and cohort behavior.
  • Experience collaborating cross-functionally with Product, Growth, and Customer Success teams to improve the funnel.
  • Fluency in English.
  • Ability to work remotely from Europe, with office access in Tallinn or Tartu if based in Estonia.

Benefits

  • Remote work from Europe.
  • Office access in Tallinn or Tartu for candidates based in Estonia.
  • Compensation of 54,000 to 66,000 EUR gross annually, depending on experience and seniority.
  • Autonomy to decide when and where you work.
  • A mission-driven, empathetic team environment.
  • Opportunity to work in a company that supports entrepreneurship and solopreneurs.

Interested in this position?

Apply directly on the company website

Apply Now

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