Expansion Marketing Manager

14 hours, 28 minutes ago
Full-time
Mid Level
Product Management
Xolo

Xolo

Xolo provides comprehensive compliance, taxation, invoicing, and administrative solutions specifically designed for independent solopreneurs, enabling them to efficiently manage their business operations both locally and globally.

Diversified Financial Services
51-250
Founded 2015
$9M raised

Description

  • Own the expansion growth plan across the full funnel, including awareness, acquisition, activation, conversion, retention, and referral.
  • Identify bottlenecks and opportunities across web, onboarding, and product experience journeys.
  • Lead a continuous experimentation cycle from research and hypothesis development to prioritizing the experimentation backlog.
  • Partner with Product and Growth teams to run tests across messaging, landing pages, and onboarding flows.
  • Own the ideal customer profile and segmentation strategy, including conversion and retention drivers.
  • Help craft and execute Xolo’s go-to-market strategy, including positioning, packaging, launch planning, and adoption strategy.
  • Explore partnerships and co-marketing opportunities that support the growth plan.
  • Collaborate closely with Product, Performance Marketing, Customer Success, and Operations to improve offerings and funnel performance.

Requirements

  • 3+ years of experience in growth marketing in SaaS, fintech, or a similar product-led environment.
  • Hands-on experience with the freelance or self-employment ecosystem, including common pain points, mental models, and objections.
  • Experience working with the Italian and Dutch markets is a plus.
  • Strong growth toolkit including research, hypothesis-driven thinking, prioritization frameworks, experimentation, and learning loops.
  • Comfort owning metrics and making decisions based on data such as conversion, activation, CAC/payback, retention, and cohort behavior.
  • Experience collaborating cross-functionally with Product, Growth, and Customer Success teams to improve the funnel.
  • Fluency in English.
  • Ability to work remotely from Europe, with office access in Tallinn or Tartu if based in Estonia.

Benefits

  • Remote work from Europe.
  • Office access in Tallinn or Tartu for candidates based in Estonia.
  • Compensation of 54,000 to 66,000 EUR gross annually, depending on experience and seniority.
  • Autonomy to decide when and where you work.
  • A mission-driven, empathetic team environment.
  • Opportunity to work in a company that supports entrepreneurship and solopreneurs.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Senior GTM Enablement Manager

People.ai 251-1K IT Services

Backstory is hiring a Senior GTM Enablement Manager to build and scale onboarding and ongoing enablement programs across its go-to-market organization, with a focus on improving ramp time, productivity, and pipeline generation.

1 hour, 1 minute ago

GTM Engineer Intern

Kinsta® 251-1K IT Services

Kinsta is hiring a part-time GTM Engineer Intern for Sevalla, a developer-first PaaS, to help improve onboarding, activation, and conversion from signup to real production usage in a remote-first environment.

AWS Azure GCP HubSpot Kubernetes Mixpanel WordPress
2 hours, 41 minutes ago

Director of Engineering - Growth & Engagement

Klaviyo 1K-5K IT Services

Klaviyo is hiring a Director of Engineering for Growth & Engagement to lead product engineering teams that shape customer acquisition, activation, and personalized onsite commerce experiences across the customer journey.

Microservices
4 hours, 10 minutes ago

Director, Growth Marketing

Maven Clinic 251-1K Health Care Providers & Services

Maven Clinic is hiring a Director of Growth, Consumer to lead acquisition strategy and execution for its women’s and family health platform, with ownership of budget, CAC, and subscriber quality outcomes.

Amplitude Content Marketing Influencer Marketing Mixpanel SEM SEO SQL TikTok
4 hours, 49 minutes ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers