Cision

Cision is a global provider of PR software and marketing solutions, empowering communication pros to engage audiences effectively.

Professional Services

Industrials

5K-10K (6300)

Founded 1892

$83M raised

20 open positions

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VP, Growth Marketing

2 months, 1 week ago

United States

Full-time

Executive

Growth Marketing Manager

Marketing and Growth

Email Marketing Salesforce SEO

Apply Now

Cision

Cision is a global provider of PR software and marketing solutions, empowering communication pros to engage audiences effectively.

Professional Services

5K-10K

Founded 1892

$83M raised

View All Jobs 20

Description

Own and evolve the global demand generation and growth marketing strategy with accountability for pipeline growth, conversion efficiency, and revenue impact.
Translate company revenue goals into demand plans, forecasts, operating metrics, and execution roadmaps.
Architect and operationalize a unified funnel strategy for sales-led motions in partnership with Sales and Revenue Operations.
Lead end-to-end demand programs across performance marketing, paid media, SEO/AEO/GEO, web strategy, conversion rate optimization, ABM, integrated campaigns, email, and programmatic marketing.
Identify, test, and scale the highest-leverage channels, campaign types, and programs to generate qualified mid-market and enterprise pipeline.
Own enterprise marketing-to-sales funnel design, including qualification, scoring, routing, SLAs, and conversion optimization.
Partner with Sales leadership on pipeline planning, account coverage, forecast credibility, and deal acceleration.
Work with Product Marketing, Brand, and Field Marketing to create persona-driven, differentiated campaigns aligned to ICPs and priority use cases.
Define and own measurement frameworks, attribution models, and performance definitions with Revenue Operations.
Build, coach, and scale a global team across demand generation, growth marketing, and performance functions.

Requirements

15+ years of experience in B2B SaaS demand generation, growth marketing, or revenue marketing, including significant experience supporting enterprise sales motions.
7+ years in senior leadership roles with a proven ability to build and scale high-performing marketing teams.
Demonstrated ownership of pipeline and revenue outcomes, not just lead volume, in complex global go-to-market environments.
Deep fluency in demand generation metrics, funnel optimization, forecasting, attribution, and marketing technology such as Salesforce, Eloqua, or comparable platforms.
Strong credibility with Sales and executive leadership, with a track record of building high-trust cross-functional partnerships.
Excellent executive communication and storytelling skills.
Experience leading global demand and ABM programs in enterprise SaaS, data, AI, or digital media environments is preferred.
Strong analytical and financial acumen with comfort owning CAC, LTV, pipeline velocity, and ROI is preferred.
Proven experience leading organizational change, operational modernization, or large-scale transformation initiatives is preferred.
Experience operating in multinational organizations and supporting growth across mature and emerging markets is preferred.

Benefits

Base salary range of $180,000 to $260,000 USD, plus bonus.
Global, inclusive work environment that encourages employees to be their authentic selves.
Opportunity to work for a company committed to diversity, equity, and inclusion.
Reasonable accommodations are available for qualified individuals with disabilities during the application and interview process.

Interested in this position?

Apply directly on the company website

Apply Now

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