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Associate Manager, Consumer Integrated Marketing - New Verticals Habituation

1 week, 3 days ago
United States
Full-time
Senior
Product Marketing Manager
Product Management
CRM Influencer Marketing SEM SEO
Apply Now
DoorDash

DoorDash

DoorDash empowers small business owners by providing an affordable and convenient platform for local delivery services, primarily focusing on restaurant food delivery.

Air Freight & Logistics
10K-50K
Founded 2012
View All Jobs 91

Description

  • Lead strategy, goals, and roadmap for habituation across New Verticals.
  • Build and execute integrated go-to-market campaigns across paid, owned, earned, and in-app channels.
  • Define audience-first, insight-driven marketing plans that drive trial, repeat engagement, and MAU growth.
  • Surface consumer insights and translate them into marketing actions and product roadmap input.
  • Collaborate across Brand, Creative, Retention, Performance, CRM, Growth, Organic Social, and Influencer teams to execute integrated campaigns.
  • Track key metrics, cultural trends, and competitive insights to improve value and habit-building messaging.
  • Partner with product and pricing teams to shape perception-of-value and affordability narratives.
  • Support both zero-to-one initiatives and scaled programs that influence customer behavior across the funnel.

Requirements

  • 5+ years of marketing experience in a corporate or startup environment, with a focus on retention and product marketing in a B2C environment.
  • Experience working across the marketing mix, including brand, CRM, paid, lifecycle, organic social, and performance channels.
  • Proven success driving retention and customer engagement through lifecycle, growth, or value-based marketing.
  • Strong strategic and analytical skills with the ability to turn data and audience insights into measurable business outcomes.
  • Experience shaping affordability or value narratives, including promotions, pricing, or perception-of-value campaigns.
  • Exceptional cross-functional influence with the ability to build alignment and drive execution without direct authority.
  • Creative, collaborative problem-solving skills and comfort operating in ambiguity.
  • Bias for action and ownership in a fast-paced environment.
  • Experience in paid marketing, SEO/SEM, or lifecycle optimization is a plus.
  • Bachelor’s degree required.

Benefits

  • Base salary range of $108,800 to $160,000 USD.
  • Opportunities for equity grants.
  • 401(k) plan with employer matching.
  • 16 weeks of paid parental leave.
  • Medical, dental, and vision coverage.
  • 11 paid holidays, paid time off, and paid sick leave.
  • Flexible paid time off/vacation for salaried roles.
  • Wellness benefits, including commuter benefits match and wellness expense reimbursement.
  • Disability and basic life insurance, family-forming assistance, and a mental health program.

Interested in this position?

Apply directly on the company website

Apply Now

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