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CDP Consultant

3 weeks, 2 days ago
Canada
Full-time
Senior
Email Marketing Manager
Data Science and Analytics
Google Analytics Power BI Tableau
Apply Now
Bounteous

Bounteous

Bounteous collaborates with ambitious brands across various industries, including finance and healthcare, to drive digital transformation by creating innovative and seamless customer experiences through advanced technologies such as AI, cloud, and data...

Internet Software & Services
1K-5K
Founded 2003
View All Jobs 22

Description

  • Serve as the day-to-day platform consultant for clients on CDP capabilities, use cases, and activation strategies.
  • Develop a deep understanding of client business objectives, marketing strategy, and customer data.
  • Lead discovery sessions, stakeholder interviews, and requirements gathering for CDP use cases.
  • Translate business and marketing needs into technical and business CDP requirements across identity resolution, data governance, data modeling, data ingestion, segmentation, channel activation, and reporting.
  • Partner with Solution Architects and engineering teams to design CDP solutions and activation workflows.
  • Support product and strategy teams in prioritizing activation-focused CDP use cases.
  • Define activation strategies across paid media, email, SMS, web personalization, and marketing automation channels.
  • Create and maintain solution documentation for CDP and orchestration platforms.
  • Serve as the subject matter expert on client CDP implementations, including capabilities, limitations, and best practices.
  • Manage incoming platform requests, coordinate delivery timelines, and support multiple concurrent initiatives.
  • Provide hands-on guidance and enablement to client teams to operationalize CDP capabilities.

Requirements

  • 5+ years of experience in an agency environment with strong consulting and client-facing skills.
  • 3+ years of experience working with CDPs, specifically Adobe RTCDP.
  • Strong understanding of customer data platforms and modern data infrastructure.
  • Hands-on experience configuring Adobe Real-Time CDP, including creating complex audiences.
  • Familiarity with Adobe applications is strongly preferred.
  • Experience with Adobe Tags (formerly Launch) and AEP SDK implementation is a plus.
  • Experience with analytics tools such as Google Analytics or Customer Journey Analytics is a plus.
  • Experience with data visualization tools such as Tableau or PowerBI is a plus.
  • Experience with marketing automation tools is a plus.
  • Experience with A/B testing tools is a plus.
  • College degree in Marketing, Business, Analytics, Data Science, or a related field.
  • Must be legally eligible to work in Canada.
  • Willingness to learn and support a variety of CDP and marketing automation platforms.

Benefits

  • Remote-first role (#LI-Remote).
  • Employment visa sponsorship for eligible candidates.
  • Equal opportunity employer.
  • Accommodation provided during the hiring process for candidates in Canada who request it.

Interested in this position?

Apply directly on the company website

Apply Now

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