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Digital Marketing B2B HubSpot Growth Marketing and Automation Manager (R

4 weeks ago
Colombia
Full-time
Junior
Email Marketing Manager
Sales and Business Development
CRM Email Marketing HubSpot Salesforce
Apply Now
Logical Media Group

Logical Media Group

Logical Media Group is a Chicago-based digital marketing agency offering SEO, PPC, social media, Amazon advertising, and web design services with a focus on driving qualified website traffic through diverse digital channels.

Professional Services
11-50
Founded 2006
View All Jobs 26

Description

  • Collaborate with cross-functional account teams to execute high-impact initiatives and customer journeys from kickoff through launch.
  • Develop and implement cross-channel programs aligned to key moments in the customer journey using analytics and behavioral science insights.
  • Partner with client stakeholders to operationalize program strategies that improve key performance indicators.
  • Lead internal and external strategic meetings to align on client goals and customer journey needs.
  • Oversee creation of emails, forms, landing pages, reports, and related marketing infrastructure.
  • Build multi-channel reports and establish reporting processes that capture insights and define account success.
  • Maintain data hygiene and list integrity, including managing data and integrations between marketing and sales platforms.
  • Participate in campaign planning, including timelines, budgets, status reports, and messaging support as needed.
  • Identify customer segments and plan loyalty and engagement programs that deliver ROI-positive results.
  • Craft service narratives and business cases to support new engagement opportunities and client buy-in.

Requirements

  • 2+ years of B2B strategy experience, in-house or agency preferred.
  • CRM platform proficiency, with HubSpot preferred but not required.
  • Experience implementing, optimizing, and discussing customer journey workflows, list hygiene, and lead scoring.
  • Understanding of performance marketing channels and Account Based Marketing needs across unique customer journeys.
  • Experience identifying new marketing channels and target audiences to improve client performance.
  • Comfort presenting and collaborating internally and with clients.
  • Ability to work independently and solve problems with limited direction.
  • Experience managing CRM and marketing-systems integrations such as HubSpot, Salesforce, Marketo, or Pardot.
  • Ability to articulate business and functional CRM requirements to diverse stakeholders.

Benefits

  • Medical, dental, vision, short-term disability, and life insurance.
  • 401(k) with company match.
  • Paid time off starting at 15 days, plus paid holidays, sick days, and personal days.
  • Flexible Fridays.
  • Option to work fully remote.
  • Access to senior management and mentoring opportunities.
  • Optional COVID-safe company gatherings.

Interested in this position?

Apply directly on the company website

Apply Now

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