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Head of Digital Experience

1 month, 4 weeks ago
United States
Full-time
Executive
Head of Engineering
Software Development
Content Marketing CSS HTML JavaScript Magento Salesforce SEO Shopify WordPress
Apply Now
Wpromote

Wpromote

Wpromote is The Challenger Agency, specializing in digital marketing and customer acquisition that exceeds expectations.

Media
251-1K
Founded 2001
View All Jobs 21

Description

  • Lead and develop a team of 13 digital experience professionals across web development, CRO, and technical account management.
  • Oversee nearshore development contractors to ensure quality, scalability, and efficiency.
  • Define and evolve Wpromote’s website and digital experience strategy across platforms and clients.
  • Establish delivery standards, quality benchmarks, QA checkpoints, and estimation practices.
  • Manage the Digital Experience department P&L and maintain margin expectations.
  • Drive technical architecture decisions and enforce best practices across CMS platforms.
  • Elevate CRO capabilities by embedding experimentation frameworks and data-driven optimization into delivery.
  • Build scalable workflows, documentation standards, and operational processes across internal and external teams.
  • Partner cross-functionally with SEO, Content Marketing, Paid Media, Analytics, Lifecycle, and Client Services on performance-driven website strategies.
  • Serve as the senior technical escalation point for complex client engagements and guide post-launch performance reviews.
  • Lead resource planning, utilization oversight, and contractor management to support margin-conscious delivery.
  • Contribute to executive planning, innovation discussions, and enterprise pitches within the Earned & Owned Media team.

Requirements

  • 8+ years of experience in web development, digital experience, or technical delivery roles within an agency environment.
  • 4+ years leading engineering or digital experience teams.
  • Strong technical background in development and systems architecture, not purely sales or client-facing leadership.
  • Hands-on experience with CMS platforms such as WordPress, Shopify, Salesforce, Magento, or similar.
  • Deep understanding of website performance, CRO, and experimentation frameworks.
  • Experience managing distributed or nearshore development teams.
  • Strong knowledge of HTML, CSS, JavaScript, and modern web development practices.
  • Familiarity with SEO and paid media integrations within web builds.
  • Experience creating scalable systems, processes, and QA standards across teams.
  • Demonstrated ability to think in systems and connect technical delivery to business outcomes.
  • Comfort serving as a senior escalation point on complex technical accounts.
  • Strong operational leadership skills, including resource planning and delivery oversight.
  • Excellent communication skills with the ability to translate technical complexity into clear business impact.
  • Bachelor’s degree in Computer Science, Engineering, or a related field, or equivalent practical experience.
  • Experience with automation, AI-driven optimization, and emerging web technologies is preferred.

Benefits

  • Remote-first culture with flexible schedules.
  • Unlimited PTO and an extended winter holiday break.
  • Work-from-anywhere options within most U.S. states.
  • 100% paid parental leave.
  • 401(k) matching.
  • Medical, dental, vision, life, and pet insurance.
  • Sponsored life insurance, short-term disability insurance, and additional voluntary insurance.
  • Annual ClassPass credits.
  • Annual performance bonus with a target bonus component.

Interested in this position?

Apply directly on the company website

Apply Now

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